Wu Wei He
Time-Honored BrandWu Wei He · Zhejiang · Founded
Wu Wei He is a time-honored food brand from Zhejiang, renowned for its traditional pastries and pickled vegetables. With a legacy rooted in Jiangnan culinary culture, it embodies the essence of balanced flavors and artisanal craftsmanship, offering a taste of authentic regional heritage.
Brand Story
Founded during the Qing Dynasty, Wu Wei He traces its origins to a small workshop in Zhejiang that specialized in pickled vegetables and pastries. Though the founder's name is lost to history, legend holds that he was a master of balancing the five flavors, hence the name 'Wu Wei He' (Harmony of Five Flavors). During the Guangxu reign (1875-1908), the brand gained renown for its meticulous ingredient selection and exquisite craftsmanship, with products sold across neighboring towns. In the Republic era (1912-1949), it expanded into a well-known local brand. Its traditional pastries like osmanthus cake and sesame crisp, along with pickles such as pickled cucumber and dried radish, became beloved staples. Wu Wei He represents not just a taste memory but also the refined culinary culture and commercial wisdom of the Jiangnan region.
Signature Products
Made with glutinous rice flour and osmanthus flowers, this soft and chewy cake is delicately sweet with a fragrant floral aroma. (10-30 RMB/box)
A traditional crispy sweet, fragrant and crunchy, melting instantly in the mouth. A must-have for festivals like Spring Festival. (15-40 RMB/box)
Made from fresh cucumbers, these pickles are rich in savory aroma, crisp and refreshing, perfect as a side dish. (8-20 RMB/bottle)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Wu Wei He upholds traditional handcrafting techniques and adheres to the core philosophy of 'harmonizing the five flavors,' emphasizing the natural taste and balance of ingredients. Its pastry-making is noted for fine flour texture and precise heat control, while its pickles rely on natural fermentation and unique sauce recipes. These skills, passed down through generations, reflect the Jiangnan region's pursuit of exquisite cuisine and embody the 'craftsman spirit' of China's time-honored brands.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Wu Wei He founded?
Wu Wei He was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Wu Wei He?
Its signature product is Osmanthus Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: