Xiangdezhai
Time-Honored BrandXiangdezhai · Tianjin · Founded
Xiangdezhai, a century-old pastry brand in Tianjin, is renowned for its traditional craftsmanship and authentic Tianjin flavors. Each bite carries the city's rich culinary heritage and fond memories.
Brand Story
Founded in the late Qing Dynasty and early Republic of China era in Tianjin, Xiangdezhai's exact founding year remains unverified. Legend has it that the founder opened a pastry shop with a front store and back workshop in the old city, blending Beijing and Suzhou styles with local Tianjin tastes. Known for meticulous ingredient selection and refined techniques, its signature items like Fanmao Mooncakes and Caozi Cake became city favorites. By the Republican era, it was a leading name in Tianjin's pastry industry. Surviving through nationalization and reform, the brand persists, upholding traditional handmade methods and remaining a vital symbol of Tianjin's food culture.
“[待核]”
Signature Products
Flaky layered pastry with delicate filling, balanced sweet and savory, a Mid-Autumn classic. (Approx. 20-40 RMB per piece)
Traditional sponge cake, soft and fluffy with rich egg aroma, a nostalgic choice. (Approx. 15-30 RMB per jin)
A set of eight traditional pastries symbolizing good fortune, ideal for gifting. (Approx. 50-80 RMB per box)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Xiangdezhai adheres to traditional handcraft, upholding the principle of 'authentic ingredients, refined skills, and true flavors.' Its techniques blend northern and southern strengths, reflecting Tianjin's inclusive urban culture. Some steps, like hand-laminated pastry and charcoal baking, still follow ancient methods, preserving the old-time taste.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiangdezhai founded?
Xiangdezhai was founded in null, originating in Tianjin, Tianjin, primarily in the Food & Beverage field.
What is the signature product of Xiangdezhai?
Its signature product is Fanmao Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: