Xiangyi
Time-Honored BrandXiangyi · Hunan · Founded 1958
Xiangyi, a renowned dark tea brand from Yiyang, Hunan, inherits the traditional craft of Fu brick tea, celebrated for its abundant golden flowers and rich fungal aroma. Established in 1958, it embodies the essence of Hunan tea culture.
Brand Story
Xiangyi traces its roots to Yiyang, Hunan, located in the golden tea-growing belt at 28°N latitude. Yiyang has been a tea-producing region since ancient times, with Lu Yu's 'The Classic of Tea' in the Tang Dynasty already mentioning 'Hunan tea'. During the Ming and Qing dynasties, Yiyang served as a key hub on the Tea Horse Road, exporting dark tea to the northwest. In 1958, the Yiyang Tea Factory was established, specializing in Fu brick tea production and becoming a designated enterprise for border trade tea. Xiangyi inherits the craftsmanship of the Yiyang Tea Factory, excelling in the 'flowering' technique that cultivates abundant golden flowers (Eurotium cristatum), imparting a pure fungal aroma. Culturally, Xiangyi embodies the Hunan tea spirit of 'tea as a vehicle for the Way', blending traditional methods with modern technology to preserve the millennium-old heritage of dark tea.
Signature Products
Classic Fu brick tea with abundant golden flowers, rich fungal aroma, and bright orange-red infusion. (80-300 RMB per brick)
Selected high-mountain leaves, mellow taste with lasting sweetness, ideal for savoring and collecting. (200-500 RMB per box)
Basket-packed Tianjian tea with distinct pine smoke aroma and sweet, smooth flavor, crafted through traditional techniques. (150-400 RMB per can)
Stores & Addresses
Located in: Hunan（湖南）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The production of Xiangyi Fu brick tea involves processes such as piling, fermentation, pressing, and 'flowering' (fa hua), with the latter being the core step. By controlling temperature and humidity, the growth of Eurotium cristatum is encouraged, forming the distinctive golden flowers. This technique, rooted in ancient methods, is now integrated with modern biotechnology to ensure consistent quality. Xiangyi upholds both tradition and innovation, promoting the culture of dark tea.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiangyi founded?
Xiangyi was founded in 1958, originating in Hunan, Hunan, primarily in the Tea field.
What is the signature product of Xiangyi?
Its signature product is Xiangyi Fu Brick Tea. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: