Xidebao
Time-Honored BrandXidebao · Zhejiang · Founded
Xidebao, a jewelry brand from Zhejiang, China, inherits Chinese aesthetics through exquisite craftsmanship. Though its founding year awaits official verification, it has been renowned in Jiangnan for its unique artistry and dedication to traditional techniques.
Brand Story
Xidebao, originating from Zhejiang, derives its name from the Chinese phrase 'Xi De Bao Wu,' meaning 'rejoicing in the acquisition of treasures,' symbolizing aspirations for a beautiful life. Although the exact founding year is yet to be officially confirmed, local chronicles and industry reputation trace its history back to the mid-to-late Qing Dynasty (around 1800 AD), when Zhejiang's handicraft industry flourished and jewelry-making skills were exceptional. The founder, whose name awaits verification, was said to be a renowned local artisan skilled in fine gold and silver work and jade inlay. His creations, characterized by elegant designs and intricate craftsmanship, were favored by Jiangnan gentry and merchants. The name Xidebao not only conveys blessings to customers but also reflects confidence in the brand's own skills. Through generations of inheritance, Xidebao has upheld traditional craftsmanship while integrating contemporary aesthetics, becoming a representative of Zhejiang's jewelry culture. Its works are not only seen in folk weddings and celebrations but also treasured by literati, embodying the refinement and gentleness of Jiangnan culture.
“Treasures of Joy, Heritage of Craftsmanship”
Signature Products
Crafted from pure gold and Hetian jade, symbolizing wealth and good fortune. Exquisite workmanship and elegant to wear. (5000-20000 RMB)
Utilizing traditional filigree technique, with threads as fine as hair, set with gemstones. Delicate and translucent, showcasing masterful craftsmanship. (3000-15000 RMB)
Featuring dragon and phoenix motifs symbolizing marital bliss, made of silver with gold plating. A blend of tradition and modernity. (2000-8000 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xidebao adheres to Jiangnan jewelry craftsmanship, emphasizing traditional techniques such as fine gold and silver work, filigree inlay, and jade carving. Each piece is handcrafted with meticulous care and imbued with auspicious meanings. Its artistry blends the delicacy of Wuyue culture, reflecting the essence of Chinese jewelry aesthetics and offering valuable insights into Jiangnan folk customs and craft history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xidebao founded?
Xidebao was founded in null, originating in Zhejiang, Zhejiang, primarily in the Jewelry field.
What is the signature product of Xidebao?
Its signature product is Xidebao Gold and Jade Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: