Xie Fuchun
Time-Honored BrandXie Fuchun · Yangzhou · Founded 1830
Founded in Yangzhou in 1830 during the Qing Dynasty, Xie Fuchun is a historic cosmetics brand renowned for its duck-egg-shaped face powder and osmanthus hair oil, representing the essence of classical Chinese beauty.
Brand Story
Xie Fuchun was established in 1830 (the 10th year of the Daoguang reign) in Yangzhou by Xie Hongye. The name combines the founder's surname 'Xie' with the phrase 'fuyu fenfang' (rich fragrance). Its iconic duck-egg-shaped face powder, made from natural ingredients and housed in an intricately carved copper case, was a cherished item in women's dressing tables of old, gaining fame alongside the prosperity of Yangzhou. The craft of making this powder has been listed as a national intangible cultural heritage, and in 2006, the brand was recognized as one of the first batch of China Time-honored Brands.
“Xie Fuchun, the classical beauty of Eastern makeup”
Signature Products
Traditional face powder in a carved box, a classic choice for vintage dressing tables. (Approx. ¥68-128)
A recreation of an ancient formula to nourish and condition hair. (Approx. ¥58)
Stores & Addresses
- 店 谢馥春东关街店江苏省扬州市广陵区东关街
Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Xie Fuchun embodies the aesthetic of 'Oriental fragrant makeup' and stands as a culturally distinctive brand in the revival of domestic beauty products.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xie Fuchun founded?
Xie Fuchun was founded in 1830, originating in Yangzhou, Jiangsu, primarily in the Cosmetics field.
What is the signature product of Xie Fuchun?
Its signature product is Classic Duck-Egg Powder. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: