Xihu
Time-Honored BrandXihu · Zhejiang · Founded
Xihu is a time-honored food brand from Hangzhou, renowned for its West Lake Longjing tea and other local specialties. Carrying the cultural memory of Jiangnan, it embodies the essence of Hangzhou's tea culture and culinary artistry, beloved by both tourists and locals alike.
Brand Story
Originating from Hangzhou, Zhejiang, Xihu brand was established in the mid-20th century, drawing its name from the iconic West Lake. Although the exact founding year and founder are not clearly documented, the brand has become a symbol of Hangzhou's food industry, witnessing its growth and evolution. Xihu is deeply rooted in the Longjing tea culture, and its products, including Longjing tea and traditional pastries, reflect the delicate flavors of Jiangnan. The brand's offerings, such as its renowned tea and cakes, have gained popularity among visitors and residents, representing the essence of Hangzhou's culinary heritage. Through its commitment to quality and tradition, Xihu has become a cherished local specialty, embodying the spirit of Hangzhou's tea and pastry-making craftsmanship.
“[待核]”
Signature Products
Produced in the West Lake region, this green tea is prized for its emerald color, fragrant aroma, sweet taste, and beautiful shape. (100-1000 RMB/250g)
Made from lotus roots of West Lake, this starch brews into a translucent, smooth, and delicate drink, a specialty of Jiangnan. (20-50 RMB/500g)
Crafted with glutinous rice and osmanthus flowers, this traditional tea snack is sweet, soft, and chewy, with a subtle floral fragrance. (15-30 RMB/box)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xihu's products are steeped in the culture of West Lake Longjing tea. The brand preserves traditional Hangzhou tea-making and pastry techniques, including the meticulous pan-firing process of Longjing tea and the crafting of lotus root starch and cakes. These methods retain the elegance and refinement of Jiangnan cuisine, showcasing the sophistication of Hangzhou's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xihu founded?
Xihu was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Xihu?
Its signature product is West Lake Longjing Tea. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: