Xinbaotang
Time-Honored BrandXinbaotang · Guangdong · Founded
Xinbaotang, a time-honored brand from Guangdong, specializes in aged tangerine peel (Chenpi) and health products. With a legacy rooted in intangible cultural heritage, it promotes traditional Chinese medicine culture and the wisdom of Lingnan wellness.
Brand Story
Xinbaotang traces its origins to Xinhui, Guangdong, with a history dating back to the Guangxu reign of the Qing Dynasty (1875-1908). The founder, the Chen family, ran a tangerine peel business for generations, selecting premium Xinhui red tangerines and processing them through traditional methods: cutting into three petals, sun-drying, and aging to produce high-quality Chenpi. Adhering to the ancestral motto, 'Though the processing is complex, we dare not cut corners; though the ingredients are precious, we dare not reduce effort,' Xinbaotang has carried forward the art of Chenpi preparation through generations. The brand not only emphasizes product quality but also dedicates itself to spreading Chenpi culture and popularizing traditional Chinese medicine knowledge. Known for its distinctive aroma and medicinal value, Xinbaotang's Chenpi products have earned consumer trust, making it a renowned time-honored brand in Guangdong and across China. Culturally, it embodies the dietary and wellness wisdom of Lingnan and serves as an important carrier of traditional Chinese medicine heritage.
“[待核]”
Signature Products
Selected Xinhui red tangerines, aged through traditional methods, with a rich aroma and high medicinal value. (50-500 RMB/50g)
A clever blend of Chenpi and Pu-erh tea, smooth in taste and beneficial for health. (100-300 RMB/box)
A variety of snacks made from Chenpi, such as Chenpi plum and Chenpi candy, sweet and sour, appetizing and aiding digestion. (20-80 RMB/pack)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Xinbaotang's Chenpi processing follows traditional steps: 'cutting into three petals, turning the peel, sun-drying, and aging.' It adheres to the principle that 'peel aged less than three years is fruit peel; only after three years does it become Chenpi.' This craft has been inscribed on the intangible cultural heritage list, reflecting the unique dietary culture and traditional Chinese medicine wellness wisdom of the Lingnan region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinbaotang founded?
Xinbaotang was founded in null, originating in Guangdong, Guangdong, primarily in the Healthcare field.
What is the signature product of Xinbaotang?
Its signature product is Xinbaotang Chenpi (Aged Tangerine Peel). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: