Xinghualou
Time-Honored BrandXinghualou · Shanghai · Founded 1851
Founded in Shanghai in 1851, Xinghualou is a time-honored Cantonese restaurant and seasonal food brand, renowned for its rose bean paste and lotus seed paste mooncakes. A quintessential Mid-Autumn Festival choice in Shanghai, it represents the city's culinary heritage.
Brand Story
Xinghualou was established in the first year of Xianfeng (1851) during the Qing Dynasty, initially as a Cantonese teahouse and restaurant. It later evolved into a celebrated Cantonese cuisine and pastry brand in Shanghai. Its mooncakes are famous for their homemade rose bean paste and lotus seed paste fillings, with secret recipes passed down through generations. These mooncakes have become a traditional favorite for Shanghai residents during the Mid-Autumn Festival. In 2006, Xinghualou was recognized as one of the first batch of China Time-Honored Brands.
“Xinghualou Mooncakes: A Taste of Shanghai's Mid-Autumn”
Signature Products
Made with homemade rose bean paste, delicate and subtly sweet, a classic flavor. (Approx. 8-15 RMB per piece)
A selection of assorted flavors, a representative mooncake gift box in Shanghai. (158-588 RMB)
Stores & Addresses
- 店 杏花楼总店上海市黄浦区福州路343号
Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The filling recipes of Xinghualou mooncakes are regarded as the brand's core asset and a hallmark of Shanghai's Haipai culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinghualou founded?
Xinghualou was founded in 1851, originating in Shanghai, Shanghai, primarily in the Dining field.
What is the signature product of Xinghualou?
Its signature product is Rose Bean Paste Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: