Xing Sha
Time-Honored BrandXing Sha · Xiamen · Founded 1952
Xing Sha, a Xiamen-based pharmaceutical and health brand, is renowned for its cod liver oil products, carrying the memory of China's health industry since 1952.
Brand Story
Xing Sha traces its roots to Xiamen in the 1950s. In 1952, the Xiamen Cod Liver Oil Factory was established, becoming one of the earliest producers of cod liver oil in the newly founded People's Republic of China. During times of scarcity, cod liver oil served as a vital nutritional supplement, improving the health of the nation. The brand grew with the enterprise, using high-quality deep-sea fish livers and advanced extraction techniques to produce oil rich in vitamins A and D, becoming a health memory for generations. After the reform and opening-up, Xing Sha innovated continuously, expanding from single cod liver oil to a range of multivitamin preparations, always adhering to the principle of quality first. Xing Sha is not just a brand; it embodies the development of China's health industry from scratch, reflecting the self-reliance of national industry.
“[待核]”
Signature Products
A classic product rich in vitamins A and D, used to prevent and treat vitamin deficiencies. It has a mellow taste and is easily absorbed. (30-80 RMB)
Specially designed for infants and young children, with a precise ratio of vitamins A and D to promote calcium absorption and support bone and vision development. (20-50 RMB)
A scientifically formulated supplement providing daily essential vitamins and minerals to boost immunity, suitable for adults and the elderly. (50-120 RMB)
Stores & Addresses
Located in: Xiamen（厦门）
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Cultural Note
The Xing Sha brand originates from Xiamen, leveraging the coastal geographical advantage to source premium deep-sea fish livers. Its production process integrates traditional extraction techniques with modern pharmaceutical standards, preserving the natural nutrients of cod liver oil. The name 'Xing' symbolizes excellence, while 'Sha' refers to the core ingredient, shark liver oil, reflecting the deep utilization of marine resources. Xing Sha's development bears witness to the rise and growth of China's health industry, carrying the health memories of several generations.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xing Sha founded?
Xing Sha was founded in 1952, originating in Xiamen, Xiamen, primarily in the Healthcare field.
What is the signature product of Xing Sha?
Its signature product is Xing Sha Brand Cod Liver Oil. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: