Xinyuan
Time-Honored BrandXinyuan · Zhejiang · Founded
Xinyuan is a prestigious jewelry brand from Zhejiang, China, renowned for its traditional craftsmanship and integrity. With a history dating back to the mid-Qing Dynasty, it blends imperial techniques with Jiangnan folk aesthetics, offering exquisite pieces like filigree bracelets and carved silver locks.
Brand Story
Xinyuan, originating in Zhejiang, traces its roots to the mid-to-late Qing Dynasty (circa 1800s), when the region flourished in commerce and jewelry making. The name Xinyuan means 'integrity as the foundation, and a legacy that endures.' Founded by local artisans, the brand was famed for its fine gold and silver work and jade inlay. Legend has it that the founder once crafted ornaments for the imperial court before returning home to establish a workshop, blending courtly techniques with Jiangnan folk styles. Xinyuan prioritized premium materials and meticulous craftsmanship, excelling in filigree (huasi) and engraving (zanke). Its pieces were favored by local gentry and merchants. Through generations, Xinyuan thrived during the Republic era (1912-1949) and appeared in local records. However, due to historical shifts, the brand was interrupted but has been revived by descendants. Xinyuan embodies Zhejiang's traditional jewelry-making skills and commercial integrity, reflecting the region's handicraft heritage.
“Integrity in every piece, heritage that endures.”
Signature Products
Hand-woven gold filigree bracelet set with jadeite or gemstones, exquisite and elegant. (¥5,000-20,000)
Pure silver lock engraved with dragon and phoenix motifs, symbolizing good fortune, ideal for gifting or collecting. (¥2,000-8,000)
Selected Hetian jade with hand-knotted cord, warm and delicate, exuding Eastern charm. (¥3,000-15,000)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xinyuan's techniques, inherited from Qing imperial gold and silver craftsmanship, blend with Jiangnan folk aesthetics, emphasizing handcrafted precision. Skills like filigree and engraving require years of apprenticeship, embodying the spirit of craftsmanship. The brand's commitment to integrity and strict quality control makes it a representative of Zhejiang's traditional jewelry culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinyuan founded?
Xinyuan was founded in null, originating in Zhejiang, Zhejiang, primarily in the Jewelry field.
What is the signature product of Xinyuan?
Its signature product is Filigree Inlaid Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: