Xu Dingsheng
Time-Honored BrandXu Dingsheng · Chongqing · Founded
A time-honored Chongqing restaurant brand, Xu Dingsheng carries forward the culinary culture of Bayu with authentic Sichuan and Chongqing flavors. Known for its rich, spicy, and numbing dishes, it has become a beloved choice for locals and visitors alike to experience the bold taste of the mountain city.
Brand Story
Founded in Chongqing, with the exact year yet to be officially verified, Xu Dingsheng traces its roots to the late Qing Dynasty and early Republic of China era. Legend has it that the Xu ancestors set up a small food stall by the Chongqing docks, famous for their secret-spiced braised delicacies and home-style Sichuan dishes. Through generations of inheritance, it gradually evolved into a dining brand encompassing traditional Sichuan cuisine, hotpot, and snacks. The name 'Dingsheng' signifies prosperity and cultural flourishing. Adhering to the philosophy of 'authentic ingredients, true flavors, and heartfelt hospitality,' Xu Dingsheng blends the distinctive mala (numbing and spicy) taste of Chongqing with the bold style of Jianghu cuisine, becoming a representative choice for experiencing Bayu flavors. Its dishes emphasize precise heat control and seasoning, highlighting the natural taste of ingredients, embodying the essence of Sichuan cuisine's 'one dish, one style; a hundred dishes, a hundred flavors.' Though historical records of its founding year are lacking, the brand has been passed down by word of mouth in Chongqing, carrying the taste memories of generations and remaining an integral part of the city's culinary culture.
“Savor Bayu, Prosperity Endures”
Signature Products
A selection of assorted braised meats, tender and succulent with rich aromatic spices. A classic cold dish perfect as an appetizer with drinks or rice. (38-68 RMB)
Spicy and numbing with tender duck blood and a variety of ingredients, embodying the bold and hearty style of Chongqing Jianghu cuisine. (48-88 RMB)
Crispy chicken pieces stir-fried with dried chilies, delivering a fiery and addictive numbing-spicy kick. A classic Sichuan dish. (42-76 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Xu Dingsheng carries forward traditional Sichuan cooking techniques, emphasizing knife skills, heat control, and seasoning, while insisting on handmade preparation to preserve the old Chongqing flavor. Its dishes integrate the dock culture, reflecting the straightforward and passionate character of Chongqing people, serving as a living heritage of Bayu culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xu Dingsheng founded?
Xu Dingsheng was founded in null, originating in Chongqing, Chongqing, primarily in the Dining field.
What is the signature product of Xu Dingsheng?
Its signature product is Xu Dingsheng Braised Platter. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: