Xueshan
Time-Honored BrandXueshan · Qinghai · Founded
Xueshan, a time-honored brand from Qinghai, celebrates the plateau's rich culinary heritage through authentic highland specialties. Rooted in the pristine landscapes of the Qinghai-Tibet Plateau, the brand embodies purity and resilience, offering products like yak jerky and barley cakes that reflect the region's diverse ethnic food culture.
Brand Story
Originating from Qinghai, the Xueshan brand draws its name from the majestic snow-capped mountains of the Qinghai-Tibet Plateau, symbolizing purity and resilience. While the exact founding year remains unverified, the brand is closely tied to the development of the local food industry. Qinghai's cuisine is a tapestry of multi-ethnic traditions, influenced by Tibetan, Mongolian, and Han cultures. Xueshan honors this heritage by crafting foods that capture the essence of the plateau, from naturally air-dried yak jerky to roasted barley treats. The brand reflects the deep appreciation of highland communities for nature's bounty, serving as a cultural ambassador that introduces the unique flavors of Qinghai to a broader audience. Through its products, Xueshan preserves and promotes the region's culinary legacy, embodying the spirit of the plateau in every bite.
“[待核]”
Signature Products
Made from highland yak meat, air-dried to a firm texture with a unique flavor. (30-80 RMB)
Baked with highland barley, crispy texture with a subtle grain aroma. (15-40 RMB)
A blend of highland milk and tea, rich and smooth, reflecting Tibetan dietary culture. (10-25 RMB)
Stores & Addresses
Located in: Qinghai（青海）
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Cultural Note
Leveraging the resources of the Qinghai plateau, Xueshan employs traditional air-drying and baking techniques that preserve the natural flavors of ingredients. These methods, such as the natural air-drying of yak meat and the roasting and grinding of highland barley, showcase the wisdom of multi-ethnic food processing and highlight the distinctive dietary culture of the plateau.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xueshan founded?
Xueshan was founded in null, originating in Qinghai, Qinghai, primarily in the Food & Beverage field.
What is the signature product of Xueshan?
Its signature product is Xueshan Yak Jerky. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: