Xu Guanghe
Time-Honored BrandXu Guanghe · Zhejiang · Founded
Xu Guanghe, a time-honored pharmaceutical brand from Zhejiang, is renowned for its integrity and traditional medicine-making techniques. With a history dating back to the Qing Dynasty, it has become a symbol of Jiangnan's medical culture and philanthropy.
Brand Story
Xu Guanghe, originating from Zhejiang, traces its roots to the Qing Dynasty according to local historical records, though the exact founding year awaits official verification. The brand, founded by the Xu family, focused on traditional Chinese herbs and patent medicines, adhering to the philosophy of 'broadly benefiting the world, harmonizing all beings.' Known for sourcing authentic medicinal materials and employing meticulous processing techniques, Xu Guanghe gained popularity among the people, often providing free medicine during epidemics, reflecting the humanitarian spirit of traditional medicine. Through generations, the brand has weathered wars and societal changes, steadfastly preserving ancient preparation methods and integrating Jiangnan's medical culture. Today, it stands as a microcosm of Zhejiang's pharmaceutical heritage, embodying both commercial success and charitable values, offering valuable insights into the study of Zhejiang merchant culture and the development of traditional Chinese medicine.
“Broadly benefit the world, harmonize all beings”
Signature Products
Made with authentic ginseng and other herbs, this pill aids stroke recovery, showcasing traditional formulation wisdom. (50-100 RMB/box)
A traditional tonic following an ancient formula, warming kidney yang and nourishing vitality. (200-300 RMB/bottle)
A traditional medicated plaster that dispels wind-dampness and relieves joint pain. (10-20 RMB/plaster)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Xu Guanghe upholds the ancient pharmaceutical motto, 'Though the mixing is unseen, heaven knows the heart,' insisting on authentic herbs and traditional processing techniques such as nine-steaming-nine-sunning and manual pill coating. This reflects the Jiangnan medical culture's pursuit of excellence and integrity. Its business philosophy, infused with Confucian merchant spirit, emphasizes commercial ethics and public welfare, providing a reference for studying the commercial culture of traditional Chinese medicine in Zhejiang.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xu Guanghe founded?
Xu Guanghe was founded in null, originating in Zhejiang, Zhejiang, primarily in the Healthcare field.
What is the signature product of Xu Guanghe?
Its signature product is Guanghetang Renshen Zaizao Wan. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: