Xu Qixiu
Time-Honored BrandXu Qixiu · Guangdong · Founded
A time-honored Guangdong herbal tea brand, Xu Qixiu carries forward the wellness culture of Lingnan through traditional recipes and modern craftsmanship. Rooted in centuries-old wisdom, it offers authentic herbal teas that balance flavor and health, embodying the essence of preventive care and the enduring spirit of Chinese heritage.
Brand Story
Xu Qixiu herbal tea traces its origins to Guangdong, with a history that, while not officially documented, is believed to date back to the Qing Dynasty. Legend has it that the Xu ancestors practiced medicine in Lingnan, where they brewed herbal teas using local botanicals to counter the region's humid and hot climate, gradually perfecting a unique formula. During the late Qing and early Republic periods, Xu Qixiu set up a tea stall in rural Guangdong, serving neighbors with the philosophy of 'medicine and food share the same origin,' and his reputation grew. The recipe adheres to the principle of 'monarch, minister, assistant, and guide,' selecting authentic herbs like Prunella vulgaris and honeysuckle, processed through multiple steps to achieve a bittersweet, lingering taste. More than a beverage, Xu Qixiu herbal tea embodies the wisdom of Lingnan people in disease prevention and health maintenance, reflecting the time-honored business spirit of 'integrity first, benefiting the world.' Today, the brand preserves traditional techniques while adopting modern production standards, revitalizing a century-old tea culture.
“[待核]”
Signature Products
Brewed with traditional formulas, it clears heat and detoxifies, offering a bittersweet taste with a sweet aftertaste, suitable for daily consumption. (5-10 RMB)
Portable granules that retain the essence of herbal tea, convenient for modern lifestyles. (20-40 RMB)
Containing herbal tea ingredients, they provide a cooling and soothing effect, ideal for those who overuse their voice. (10-20 RMB)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
The craftsmanship of Xu Qixiu herbal tea emphasizes the authenticity of herbs and precise brewing, following the ancient method of 'three decoctions and three filtrations' to ensure balanced medicinal properties and a pleasant taste. Its cultural essence integrates Lingnan traditional Chinese medicine principles, highlighting the preventive concept of 'treating before illness,' and constitutes an important part of Cantonese dietary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xu Qixiu founded?
Xu Qixiu was founded in null, originating in Guangdong, Guangdong, primarily in the Tea field.
What is the signature product of Xu Qixiu?
Its signature product is Xu Qixiu Herbal Tea (Classic Bottled). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: