Yang Mazi
Time-Honored BrandYang Mazi · Jilin · Founded
A time-honored Jilin restaurant brand, renowned for its traditional Mazi sesame flatbreads. With a century-old craft passed down through generations, it embodies the local culinary heritage and the warmth of folk food culture.
Brand Story
The Yang Mazi brand originated in Jilin, with a history tracing back to the Qing Dynasty (mid-19th century). Legend has it that the founder, a man surnamed Yang, made a living by baking sesame flatbreads. His flatbreads, crispy on the outside and tender inside, with a rich sesame aroma, were beloved by locals. The craft was passed down through generations, gradually developing a unique flavor that became a famous local delicacy. The brand name 'Yang Mazi' derives from the founder's facial features, a playful yet affectionate nickname that reflects the simplicity and warmth of folk culinary culture. Through generations of inheritance, Yang Mazi flatbreads have become more than just a food—they are a symbol of Jilin's regional culture, witnessing the evolution of local customs and dietary habits. However, the exact founding year and corporate ownership remain unverified in official historical records, awaiting further research.
“[待核]”
Signature Products
Crispy crust, soft interior, rich sesame aroma. The signature product. (5-10 RMB each)
Seasoned with five-spice powder, savory and fragrant, with a unique flavor. (6-12 RMB each)
Sweet but not greasy, with distinct crispy layers, ideal for tea. (6-12 RMB each)
Stores & Addresses
Located in: Jilin（吉林）
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Cultural Note
The craft of Yang Mazi flatbreads emphasizes meticulous ingredient selection and traditional oven baking, with strict control over heat. The finished product boasts a golden color and distinct layers of texture. The skill is passed down primarily through family and apprenticeship, reflecting the continuity of folk handicraft. As a staple in northern China, the flatbread is given local character by the Yang Mazi brand, becoming an integral part of Jilin's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yang Mazi founded?
Yang Mazi was founded in null, originating in Jilin, Jilin, primarily in the Dining field.
What is the signature product of Yang Mazi?
Its signature product is Mazi Sesame Flatbread. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: