Ya Yi
Time-Honored BrandYa Yi · Shanghai · Founded
Ya Yi, a Shanghai jewelry brand, is renowned for its exquisite craftsmanship and fashionable designs, inheriting the essence of Shanghai-style culture.
Brand Story
Ya Yi's roots trace back to early 20th-century Shanghai, then the Far East's financial hub with a thriving jewelry industry. Its predecessors were small silver shops known for integrity and skill. In the 1930s, amid the rise of national industry, these shops merged and formally adopted the name 'Ya Yi', meaning 'Asia's First', reflecting their ambition. After the founding of New China, Ya Yi underwent public-private partnership and became a state-owned enterprise, continuing its craft. Following reform and opening-up, Ya Yi was revitalized, blending tradition with modernity to become a representative of Shanghai's jewelry industry. Culturally, Ya Yi is not just a jewelry maker but a custodian of Shanghai-style culture, witnessing the city's transformation from modern to contemporary times.
Signature Products
Crafted from pure gold, designs blend traditional auspicious patterns with modern minimalist style. Priced per gram, approximately 500-800 RMB/gram.
Featuring selected diamonds and exquisite craftsmanship, showcasing brilliant sparkle and fashionable taste. Priced 5,000-50,000 RMB.
Natural jade with delicate carving, symbolizing peace and good fortune. Priced 10,000-100,000 RMB.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Ya Yi carries forward Shanghai-style jewelry techniques, blending Chinese and Western cultures with a focus on meticulous hand-finishing. Its crafts include traditional filigree, setting, and polishing, emphasizing smooth lines and light-shadow effects. The brand insists on high-quality materials and modern design, reflecting Shanghai's inclusive urban spirit.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Ya Yi founded?
Ya Yi was founded in null, originating in Shanghai, Shanghai, primarily in the Jewelry field.
What is the signature product of Ya Yi?
Its signature product is Ya Yi Gold Jewelry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: