Yida
Time-Honored BrandYida · Hebei · Founded
Yida, a time-honored brand from Hebei, is renowned for its hawthorn products. Combining traditional craftsmanship with modern technology, Yida creates healthy and delicious snacks that capture the essence of northern Chinese flavors.
Brand Story
Yida Food originated in Chengde, Hebei, a region with a long history of hawthorn cultivation. The founder, whose name is yet to be verified, began processing hawthorn in the 20th century (exact decade pending). Starting as a small workshop, Yida grew into a modern enterprise by upholding traditional techniques while embracing innovation. The name 'Yida' means 'content and prosperous, benefiting the world,' reflecting the brand's commitment to quality and health. While preserving ancient methods of boiling and sun-drying, Yida introduced advanced production lines to ensure hygiene and consistency. Its hawthorn cakes and fruit leather strips are loved for their balanced sweet-and-sour taste, making Yida a representative of northern China's food industry. The brand has not only boosted local agriculture but also promoted hawthorn culinary culture, showcasing the vitality of a time-honored Chinese brand in the modern era.
Signature Products
Made with traditional methods, smooth texture, sweet and sour, appetizing. (10-30 RMB)
Thin rolled sheets, chewy texture, a classic nostalgic snack. (5-20 RMB)
Soft, sweet and sour, individually wrapped for convenience. (8-25 RMB)
Stores & Addresses
Located in: Hebei（河北）
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Cultural Note
Yida carries forward the traditional craft of hawthorn processing, with strict ingredient selection and precise boiling techniques that preserve the authentic flavor. By integrating modern food science, it ensures safety and hygiene. Its products embody the dietary memories of northern China and reflect the concept of 'medicine and food homology'—hawthorn is known to aid digestion, adding cultural depth to the brand.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yida founded?
Yida was founded in null, originating in Hebei, Hebei, primarily in the Food & Beverage field.
What is the signature product of Yida?
Its signature product is Hawthorn Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: