Yingzhou
Time-Honored BrandYingzhou · Anhui · Founded
Yingzhou, a jewelry brand from Anhui, inherits ancient craftsmanship and embodies oriental aesthetics. With a rich historical heritage, it blends traditional techniques with cultural symbolism, offering exquisite pieces that reflect the essence of Chinese jewelry artistry.
Brand Story
Yingzhou, historically known as Ruyin, is located in the northwest of Anhui Province, a region with a long and splendid cultural history. The jewelry brand 'Yingzhou' takes its name from this ancient land, carrying a legacy of millennia. Historical records show that Yingzhou was a thriving commercial hub since the Han Dynasty, and during the Tang and Song dynasties, its jewelry and jade trade flourished thanks to the Grand Canal. The brand was founded in modern times, with the exact year yet to be officially confirmed. Its founder, deeply influenced by Yingzhou's culture, aspired to merge traditional jewelry craftsmanship with local heritage. The techniques draw from both ancient imperial and folk arts, particularly excelling in filigree inlay (huasi xiangqian) and jade carving. The brand emphasizes not only the beauty of its jewelry but also its cultural significance; each piece carries auspicious meanings such as 'blessings and longevity' or 'dragon and phoenix bringing prosperity,' making it beloved by locals. The rise of Yingzhou jewelry is not merely a continuation of traditional craftsmanship but also a celebration of regional culture, serving as a bridge between past and present, and showcasing the cultural confidence and artisan spirit of a time-honored Chinese brand.
“[待核]”
Signature Products
Crafted with traditional filigree technique, hand-woven, exquisite and elegant, symbolizing wealth and good fortune. (CNY 5,000-20,000)
Made from selected natural jadeite, round in shape, symbolizing peace and smoothness, warm and elegant to wear. (CNY 3,000-15,000)
Using ancient gold craftsmanship, with a warm luster and antique patterns, exuding understated luxury. (CNY 2,000-8,000)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Yingzhou jewelry integrates traditional techniques such as filigree inlay and jade carving, emphasizing meticulous handwork and symbolic patterns, reflecting the profound heritage of Chinese jewelry culture. Its designs often draw from historical stories and folk auspicious elements, carrying wishes for blessings and good fortune, embodying the essence of regional culture and craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yingzhou founded?
Yingzhou was founded in null, originating in Anhui, Anhui, primarily in the Jewelry field.
What is the signature product of Yingzhou?
Its signature product is Yingzhou Filigree Inlay Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: