Yishou
Time-Honored BrandYishou · Shanxi · Founded
A time-honored brand from Shanxi, Yishou carries forward the culinary heritage of Shanxi merchants through traditional food craftsmanship. Its products, rooted in the wisdom of food as medicine, reflect a legacy of integrity and quality that has been cherished for centuries.
Brand Story
Yishou traces its roots to the prosperous era of Shanxi merchants during the Ming and Qing dynasties. According to local chronicles and business archives, Shanxi merchants were renowned for their integrity, a principle that extended to their food trade. The name Yishou, meaning 'nurturing longevity,' embodies the merchants' pursuit of health and quality. While the exact founding year remains unverified, it is said that the brand originated from a workshop in Taiyuan during the Qing dynasty, specializing in health-preserving pastries made from premium grains and herbs from the Taihang Mountains. During the Republic era, the workshop gained a reputation for supplying festive gifts to local gentry. After 1949, it was integrated into a local food factory, preserving traditional techniques. Over centuries, Yishou has witnessed the evolution of Shanxi's culinary culture, blending traditional Chinese medicinal food concepts with local flavors, serving as a tangible embodiment of the 'genuine goods at fair prices' spirit of Shanxi merchants. Though the names of key figures have faded into history, the brand's commitment to integrity and craftsmanship remains highly respected in Shanxi's food industry today.
“Nurture life, enjoy health and tranquility”
Signature Products
Made from grains and medicinal ingredients, this pastry is crisp and fluffy, offering nourishing benefits. (20-50 RMB/box)
Featuring Shanxi jujubes, this pastry has a crispy crust and sweet filling, crafted by hand using traditional methods. (15-40 RMB/box)
With plump walnut kernels and flaky layers, this cake is fragrant and crunchy, ideal as a festive gift. (25-60 RMB/box)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Yishou's craftsmanship follows the Shanxi merchants' principle of 'integrity first,' insisting on authentic ingredients and meticulous handcrafting. The process involves selecting, roasting, grinding, and molding, with a focus on heat control and proportions, reflecting the rustic yet refined nature of Shanxi food. The brand culture integrates the traditional Chinese medicine concept of 'medicine and food share the same origin,' using food to nourish the body, showcasing the wisdom of Shanxi people in prioritizing health.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yishou founded?
Yishou was founded in null, originating in Shanxi, Shanxi, primarily in the Food & Beverage field.
What is the signature product of Yishou?
Its signature product is Yishou Health Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: