Yizhishi
Time-Honored BrandYizhishi · Chongqing · Founded
A time-honored Chongqing restaurant brand rooted in traditional Sichuan cuisine and mountain city culture, preserving the essence of Bayu culinary heritage.
Brand Story
Founded in the mid-20th century in Chongqing, Yizhishi emerged during the post-war revival after the victory of the Anti-Japanese War. As the wartime provisional capital, Chongqing attracted renowned chefs and diverse culinary cultures, fostering a thriving local dining scene. The founder, whose name awaits verification, was deeply versed in Sichuan cuisine and aspired to create a restaurant that honored tradition while embracing innovation. He traveled extensively to learn from Bayu masters, incorporating the city's dock culture and humid climate into his cooking, and crafted several classic dishes. The name 'Yizhishi' means 'nourishing harmony with nature and adapting to the seasons,' reflecting a philosophy of eating in tune with the natural world. Over decades, Yizhishi has witnessed Chongqing's transformation from provisional capital to municipality, with its recipes and business philosophy refined across generations, becoming a cherished taste in locals' memories. Though specific founding details await confirmation, the brand is well-documented in local records and oral histories, serving as an important sample for studying modern Chongqing's culinary history.
Signature Products
A classic Sichuan-style braised pork, rich but not greasy, melting in the mouth, finished with rock sugar for a glossy red sheen. (48-68 RMB)
Local free-range chicken stir-fried with dried chilies and Sichuan pepper, numbing, spicy, crispy, and savory. (58-78 RMB)
Traditionally pickled in earthen jars, these pickles are sour, spicy, crunchy, and appetizing, perfect as a side dish. (18-28 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
Yizhishi upholds the Sichuan cuisine tradition of 'one dish, one style; a hundred dishes, a hundred flavors,' emphasizing the balance of heat and seasoning. Its techniques follow the master-apprentice model, with core processes like broth extraction and sauce making still done by hand. The brand prioritizes seasonal ingredients and adapts to the mountain city's humid climate, using Sichuan pepper and chili to dispel dampness and stimulate appetite, embodying the harmony between Bayu cuisine and the natural environment.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yizhishi founded?
Yizhishi was founded in null, originating in Chongqing, Chongqing, primarily in the Dining field.
What is the signature product of Yizhishi?
Its signature product is Yizhi Braised Pork. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: