Yongheyuan
Time-Honored BrandYongheyuan · Jiangsu · Founded
A time-honored Jiangsu jewelry brand, Yongheyuan is renowned for its traditional craftsmanship and cultural heritage, with a history tracing back to the mid-Qing Dynasty. It embodies the essence of Chinese jewelry artistry, blending ancient techniques with contemporary design.
Brand Story
Yongheyuan, originating from Jiangsu, derives its name from the Chinese phrase 'Yongxu Hexie', meaning 'everlasting harmony', which encapsulates the essence of Chinese jewelry culture. Although its exact founding year is not officially verified, local chronicles and industry reputation trace its history back to the mid-Qing Dynasty (around 1800 AD), when Jiangsu's commerce flourished and the jewelry trade thrived. Yongheyuan emerged as a gathering place for local artisans, distinguished by its 'harmony' philosophy and fusion of northern and southern techniques. Early on, it was celebrated for fine gold and silver work and jade inlay, favored by gentry and merchants. The first manager, Shen Yonghe, advocated 'integrity as the foundation, artistry as the soul', setting the brand's tone. Through generations, Yongheyuan crafted custom jewelry for dignitaries during the Republic era (1912-1949), witnessing China's modern transformations. Culturally, it is not just a jewelry shop but a living carrier of Jiangnan handicraft, often incorporating auspicious patterns and poetic imagery, reflecting Chinese aesthetics and ritual traditions. Today, Yongheyuan upholds ancient methods while exploring modern designs, serving as a cultural bridge between history and the present.
“[待核]”
Signature Products
Combining pure gold and Hetian jade, symbolizing wealth and good fortune, with exquisite craftsmanship. (5000-20000 RMB)
Featuring traditional dragon and phoenix motifs, ideal for weddings, symbolizing a blissful union. (3000-8000 RMB)
Crafted from selected freshwater pearls with a tassel design, elegant and lively. (1000-5000 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Yongheyuan's craftsmanship inherits the Jiangnan fine gold and silver techniques of the Qing Dynasty, including hammering, chasing, and inlay, with particular expertise in 'filigree inlay' (huasi xiangqian), which requires multiple steps and months of work. Its designs integrate auspicious motifs such as bats and peaches, embodying folk wishes for blessings and good fortune. The brand insists on handmade production, ensuring each piece is unique and carries the warmth of the artisan.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yongheyuan founded?
Yongheyuan was founded in null, originating in Jiangsu, Jiangsu, primarily in the Jewelry field.
What is the signature product of Yongheyuan?
Its signature product is Gold and Jade Bangle. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: