Yongshugong
Time-Honored BrandYongshugong · Jiangxi · Founded
Yongshugong is a traditional Jiangxi food brand named after the courtesy name of Ouyang Xiu, a renowned Northern Song scholar. It celebrates the rich culinary heritage of the Ganpo region, offering artisanal delicacies crafted with time-honored techniques and a deep respect for local flavors.
Brand Story
The Yongshugong brand originates from Jiangxi Province, its name derived from 'Yongshu', the courtesy name of Ouyang Xiu (1007-1072), a celebrated literary and political figure of the Northern Song Dynasty and one of the 'Eight Great Prose Masters of Tang and Song'. Born in Luling (modern-day Ji'an, Jiangxi), Ouyang Xiu's legacy is deeply intertwined with the region's cultural identity. Jiangxi has long been known for its abundant produce and rich culinary traditions. Legend has it that locals, in honor of Ouyang Xiu, named their traditional foods after his courtesy name, symbolizing refined quality and cultural continuity. Yongshugong upholds ancient craftsmanship while integrating modern techniques, creating specialty foods that capture the authentic flavors of the Ganpo region. Each product is made with carefully selected ingredients and meticulous preparation, reflecting the Jiangxi people's dedication to gastronomy and their reverence for historical sages. More than just food, Yongshugong serves as a cultural ambassador of Jiangxi, carrying profound historical depth and humanistic sentiment.
“Yongshugong, savoring the millennium-old flavors of Ganpo”
Signature Products
Made from locally sourced high-quality sheldrake, cured, air-dried, and sauced using traditional methods. The duck features a glossy red appearance, firm texture, and rich savory aroma with a lingering finish. (50-100 RMB)
Crafted from premium soybeans and camellia oil, naturally fermented to achieve a smooth texture and a savory, slightly salty taste. Perfect as a side dish. (20-40 RMB)
Handmade with glutinous rice and maltose, this crispy, sweet treat melts in your mouth. A traditional Jiangxi tea snack. (15-30 RMB)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Rooted in the cultural legacy of Ouyang Xiu, Yongshugong blends traditional Jiangxi food craftsmanship with a focus on natural ingredients and handmade processes, embodying the essence of Ganpo cuisine. Its techniques, passed down through generations, emphasize natural fermentation and traditional seasoning, making it an important part of Jiangxi's intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yongshugong founded?
Yongshugong was founded in null, originating in Jiangxi, Jiangxi, primarily in the Food & Beverage field.
What is the signature product of Yongshugong?
Its signature product is Yongshugong Soy-Sauced Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: