You Yi Cun
Time-Honored BrandYou Yi Cun · Hunan · Founded
A time-honored Hunan restaurant brand rooted in Xiang cuisine, carrying forward the culinary culture of the Hunan region with a rich historical heritage.
Brand Story
You Yi Cun, originating from Hunan, takes its name from a line in Lu You's poem: 'After endless mountains and rivers that leave doubt whether there is a path out, suddenly one encounters the shade of a willow, bright flowers and a lovely village.' This name symbolizes the delightful surprises found in culinary exploration. The brand was established in the late Qing Dynasty or early Republic of China, with the exact year yet to be verified. It is said to have been founded by a renowned Xiang chef who blended official cuisine with folk flavors, quickly gaining a foothold in Changsha. During the Republic era, You Yi Cun became famous for its exquisite cooking skills and unique seasoning, attracting scholars and literati. After the founding of New China, the brand underwent public-private partnership, preserving traditional techniques and nurturing generations of Xiang cuisine masters. Its dishes emphasize 'color, aroma, taste, and presentation,' highlighting the natural flavors of ingredients, with classics like chili-fried pork and steamed fish head with chopped chili. Culturally, You Yi Cun not only represents the essence of Xiang cuisine but also embodies the wisdom and hospitality of the Hunan people, making it a significant symbol of Hunan's food culture.
“[待核]”
Signature Products
Made with locally sourced screw chili peppers and free-range pork belly, quickly stir-fried over high heat, spicy and appetizing, a classic representative of Hunan cuisine. (38-58 RMB)
Fresh bighead carp head paired with secret chopped chili, steamed to perfection, tender and juicy, spicy with a hint of freshness, symbolizing good fortune. (68-98 RMB)
Premium pork belly braised with caramelized sugar, rich but not greasy, melts in the mouth, said to be a favorite of Chairman Mao. (58-78 RMB)
Stores & Addresses
Located in: Hunan（湖南）
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Cultural Note
You Yi Cun adheres to traditional Xiang cooking techniques, emphasizing heat control and seasoning, and valuing the natural taste of ingredients. Its skills are passed down through a master-apprentice system, preserving the methods of many classic Hunan dishes. The brand actively promotes Xiang cuisine culture, dedicated to carrying forward the culinary heritage of Hunan.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was You Yi Cun founded?
You Yi Cun was founded in null, originating in Hunan, Hunan, primarily in the Dining field.
What is the signature product of You Yi Cun?
Its signature product is Stir-fried Pork with Chili Peppers. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: