Yubei
Time-Honored BrandYubei · Chongqing · Founded
Yubei is a jewelry brand from Chongqing, China, rooted in the rich cultural heritage of the Bayu region. Known for its traditional craftsmanship, including hand engraving and filigree, Yubei creates pieces that reflect the natural beauty and folk traditions of Chongqing, offering a contemporary expression of ancient artisan skills.
Brand Story
Yubei, a jewelry brand from Chongqing, traces its origins to the Yubei district, a historic center of Bayu culture where jewelry-making dates back to the Ming and Qing dynasties. According to local records, during the Qianlong era (1736-1795), artisans in the area crafted gold and silver ornaments for local gentry and merchants. In the Republican period (1912-1949), local smiths incorporated folk motifs from Sichuan and Chongqing, developing a distinctive style. The brand officially adopted the name 'Yubei' (though the exact founding year awaits official verification). Yubei jewelry continues the traditional techniques of Bayu gold and silver work, emphasizing hand engraving and filigree, with designs inspired by landscapes, flowers, and folk customs, embodying the region's cultural identity and serving as a contemporary representative of Bayu craftsmanship.
“[待核]”
Signature Products
Crafted with traditional filigree technique, woven from silver or gold threads into elegant patterns, symbolizing good fortune. (800-3000 RMB)
Inspired by the landscapes of Chongqing, featuring relief craftsmanship to showcase the natural beauty of the region. (500-2000 RMB)
Featuring traditional dragon and phoenix motifs, hand-engraved, symbolizing harmony and happiness, ideal for weddings. (1000-5000 RMB)
Stores & Addresses
Located in: Chongqing（重庆）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Yubei's craftsmanship originates from the folk gold and silver fine work of the Bayu region, emphasizing traditional techniques such as hand engraving, filigree, and inlay. The patterns often draw from Bayu landscapes and folk totems, reflecting local culture. Each piece undergoes multiple meticulous processes, embodying the spirit of the artisan.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yubei founded?
Yubei was founded in null, originating in Chongqing, Chongqing, primarily in the Jewelry field.
What is the signature product of Yubei?
Its signature product is Yubei Filigree Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: