Yuelai Fang
Time-Honored BrandYuelai Fang · Shanghai · Founded
Yuelai Fang is a renowned Shanghai food brand celebrated for its Suzhou-style pastries and mooncakes, carrying a century of Haipai culinary culture. With a legacy rooted in meticulous craftsmanship and quality ingredients, it remains a beloved name for traditional Chinese delicacies.
Brand Story
Yuelai Fang traces its origins to Shanghai in the late Qing Dynasty. During the Guangxu reign (c. 1875-1908), as Shanghai prospered after opening as a port, the food trade flourished. The brand began as a shop specializing in Suzhou-style tea snacks, known for its fine craftsmanship and premium ingredients. During the Republic era (1912-1949), Yuelai Fang grew steadily, winning the hearts of Shanghai residents with its pastries and mooncakes, becoming a notable name in the local food industry. The name 'Yuelai Fang' conveys the aspiration to 'attract customers from near and far, leaving a fragrant legacy for generations,' reflecting the founders' pursuit of quality and reputation. Though the exact founding year is not officially documented, Yuelai Fang's history is closely intertwined with Shanghai's modern commercial development, making it a valuable example of Haipai food culture.
Signature Products
Flaky layered crust with rich fillings, available in classic flavors like pork, red bean paste, and five-nut. A traditional Mid-Autumn Festival treat. (Approx. 10-30 RMB each)
Includes mung bean cakes, osmanthus cakes, and cloud slices (yungao), all Suzhou-style pastries with a delicate texture and balanced sweetness. Ideal for gifting. (Approx. 50-200 RMB per box)
Crispy outer shell with savory fillings, available in scallion-oil and pork flavors. A traditional Shanghai snack. (Approx. 5-15 RMB each)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Yuelai Fang adheres to traditional Suzhou-style pastry-making techniques, insisting on hand-made flaky crusts and charcoal baking, while prioritizing fresh ingredients and authentic flavors. Its products blend Jiangnan culinary culture, reflecting Shanghai residents' pursuit of refined living. The brand innovates within tradition, merging classic tastes with modern consumer needs, and stands as a representative of Haipai food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yuelai Fang founded?
Yuelai Fang was founded in null, originating in Shanghai, Shanghai, primarily in the Food & Beverage field.
What is the signature product of Yuelai Fang?
Its signature product is Suzhou-style Mooncakes. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: