Yueshengzhai
Time-Honored BrandYueshengzhai · Beijing · Founded 1775
Yueshengzhai is a time-honored Beijing halal brand famed for its soy-braised and roasted mutton. Founded in 1775, it blends imperial recipes with local culinary wisdom, offering rich, savory flavors that embody the essence of Beijing's food culture.
Brand Story
Yueshengzhai was founded around 1775 during the Qianlong reign of the Qing Dynasty by the Hui Muslim Ma family near Qianmen, Beijing. The founder, Ma Qingrui, learned secret braising techniques while assisting in the imperial kitchen. He later set up his own workshop, gaining fame for his meticulous ingredient selection, precise cooking, and rich flavors. Historical records like 'Dumen Jilue' document its prosperity, and even Empress Dowager Cixi is said to have tasted and praised its products. Through generations, Yueshengzhai has upheld traditional methods, blending halal dietary practices with Beijing's regional character. Its craftsmanship is now recognized as a National Intangible Cultural Heritage, symbolizing the enduring legacy of China's time-honored brands.
“A Century of Yueshengzhai, Aromatic Sauces for Every Home”
Signature Products
Selected mutton braised through multiple steps, featuring a glossy red hue, tender texture, and rich savory aroma. (Approx. 80-120 RMB per 500g)
First braised then deep-fried, offering a crispy exterior, juicy interior, and a rich yet non-greasy taste. (Approx. 90-130 RMB per 500g)
Made from yellow beef and seasoned with a blend of spices, delivering a firm texture and aromatic five-spice flavor. (Approx. 70-100 RMB per 500g)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Yueshengzhai's braising technique emphasizes 'precise ingredients, accurate seasonings, and steady heat,' using a traditional aged marinade that is continuously replenished to develop its unique flavor. The process integrates Islamic dietary norms with Beijing's folk cooking wisdom, making it a living testament to halal culinary culture. Beyond food, this brand is a cherished part of Beijing's urban memory, evoking nostalgic tastes across generations.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yueshengzhai founded?
Yueshengzhai was founded in 1775, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Yueshengzhai?
Its signature product is Soy-Braised Mutton. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: