Yuewang
Time-Honored BrandYuewang · Zhejiang · Founded
A Zhejiang jewelry brand inspired by the ancient Yue Kingdom's bronze sword craftsmanship, blending traditional motifs with modern design to honor a millennium of artisan spirit.
Brand Story
The Yuewang brand originates from Zhejiang, named after the ancient Yue Kingdom of the Spring and Autumn and Warring States periods. The Yue Kingdom was renowned for its sword-making, and King Goujian's sword remains sharp after millennia, showcasing the extraordinary skill of ancient craftsmen. Founded in the contemporary era, the brand draws direct inspiration from the region's profound bronze culture. Legend has it that the crafting of the Yue King's sword involved complex, painstaking processes of repeated forging and tempering—a spirit the brand inherits, translating it into meticulous jewelry craftsmanship. The brand's core artisans delve into Yue artifacts, merging traditional patterns with modern aesthetics to create pieces that are both culturally rich and contemporary. Culturally, Yuewang is not merely a tribute to history but a living revival of Jiangnan's artisanal heritage, allowing wearers to feel the elegance and resilience of the ancient Yue land.
“[待核]”
Signature Products
Inspired by the Yue King's sword, crafted in 925 silver with gold plating, featuring a minimalist sword silhouette that symbolizes resilience and wisdom. (500-2000 RMB)
A vintage-style jade pendant blending Yue jade carving, made of Hetian jade with cloud-thunder motifs, symbolizing nobility and heritage. (800-3000 RMB)
Hand-engraved with bronze patterns from the Yue Kingdom, this warm-toned silver bracelet suits daily wear, showcasing classical elegance. (300-1500 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
The brand's techniques stem from the Yue Kingdom's bronze casting and jade carving traditions, emphasizing hand-polished detail and employing ancient methods like lost-wax casting alongside modern setting. Motifs are drawn from excavated Yue artifacts, such as geometric and animal-face patterns, reflecting the region's unique aesthetic.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yuewang founded?
Yuewang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Jewelry field.
What is the signature product of Yuewang?
Its signature product is Yue King Sword Pendant. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: