Yuhuang
Time-Honored BrandYuhuang · Shandong · Founded
A prestigious jewelry brand from Shandong, Yuhuang carries forward the legacy of Chinese jade culture with exquisite craftsmanship and elegant designs. Rooted in centuries-old jade carving traditions, it offers premium jadeite and Hetian jade pieces that blend heritage with contemporary aesthetics.
Brand Story
Yuhuang traces its roots to the jade carving traditions of Shandong, a region renowned for jade craftsmanship since ancient times. Although the brand's exact founding year is not officially documented, its heritage dates back to the Ming and Qing dynasties. Local chronicles record that during the Qianlong reign (1736-1795) of the Qing Dynasty, jade workshops in Jinan Prefecture crafted ornaments for the imperial court and nobility. These artisans' skills and spirit form the cultural foundation of Yuhuang. The modern brand inherits this legacy, integrating traditional techniques with contemporary design to promote the enduring allure of Chinese jade culture. Its offerings, including high-end jadeite and Hetian jade jewelry, are cherished by consumers. Yuhuang is not merely a brand; it is a custodian of Chinese jade culture, embodying the profound heritage of Shandong.
“[待核]”
Signature Products
Crafted from natural jadeite with a warm, lustrous color and fine workmanship, symbolizing good fortune and peace. (CNY 5,000-50,000)
Made from premium Hetian jade, intricately carved with elegant designs that exude Eastern charm. (CNY 3,000-30,000)
A unique combination of gold and fine jade, featuring distinctive designs that offer both collectible and wearable value. (CNY 8,000-80,000)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Yuhuang upholds traditional jade carving techniques, emphasizing meticulous material selection and handcrafted detailing. Each piece is polished with care. The brand's culture highlights 'jade virtue' (yude), advocating gentleness, resilience, and modesty—qualities that resonate with the Confucian ideal of the exemplary person (junzi).
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yuhuang founded?
Yuhuang was founded in null, originating in Shandong, Shandong, primarily in the Jewelry field.
What is the signature product of Yuhuang?
Its signature product is Yuhuang Jadeite Bracelet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: