Yushan
Time-Honored BrandYushan · Anhui · Founded
Yushan, a time-honored brand from Anhui, inherits the imperial court culinary culture and crafts local delicacies with traditional techniques. Known for its tribute cakes, pickled vegetables, and crispy sweets, Yushan embodies the essence of Chinese imperial cuisine.
Brand Story
Yushan traces its roots to Anhui Province, with a history dating back to the Qianlong era (1736-1795) of the Qing Dynasty. Legend has it that Emperor Qianlong, during his southern inspection tour, tasted pastries presented by local officials and was so impressed that he bestowed the name 'Yushan,' meaning 'imperial cuisine.' Since then, local artisans took pride in preserving the imperial pastry-making techniques. Around 1912, the Yushan brand was formally established, focusing on traditional pastries and pickled vegetables, which became beloved by locals. Adhering to the principles of 'premium ingredients, exquisite craftsmanship, and authentic flavors,' Yushan blends imperial culinary culture with Anhui's local characteristics, making it a unique representative among China's time-honored brands. Although the exact founding year is not officially verified, its profound cultural heritage makes it a significant symbol of Anhui's food culture.
“[待核]”
Signature Products
Made from premium glutinous rice and osmanthus, soft and sweet, inheriting imperial pastry craftsmanship. (30-60 RMB/box)
Traditionally pickled, crisp and refreshing with a unique flavor, perfect as a side dish. (20-40 RMB/bottle)
Crafted with sesame and maltose, crispy and sweet, melts in your mouth with a lingering aftertaste. (15-30 RMB/bag)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Yushan embodies the profound imperial culinary culture of Anhui, blending northern and southern flavors with an emphasis on natural ingredients and meticulous handcrafting. The brand adheres to traditional recipes, highlighting seasonal and regional characteristics, reflecting the refinement and inclusiveness of Chinese culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yushan founded?
Yushan was founded in null, originating in Anhui, Anhui, primarily in the Food & Beverage field.
What is the signature product of Yushan?
Its signature product is Yushan Tribute Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: