Yuyuan
Time-Honored BrandYuyuan · Jiangsu · Founded
Yuyuan, a renowned jewelry brand from Jiangsu, China, specializes in exquisite jade creations. With a heritage dating back to the Ming and Qing dynasties, Yuyuan combines traditional craftsmanship with modern design, embodying the beauty and virtue of Chinese jade culture.
Brand Story
Yuyuan traces its origins to Jiangsu, with a history spanning the Ming and Qing dynasties. During the Yongle reign (1403-1424) of the Ming Dynasty, Suzhou jade artisan Lu Zigang gained fame for his exceptional skills, influencing generations of craftsmen. In the Qianlong reign (1736-1795) of the Qing Dynasty, Yangzhou's jade trade flourished, and Yuyuan's founder's ancestors established a jade workshop there, specializing in Hetian jade and jadeite, beloved by scholars and literati. During the Republic of China era, the family moved to Nanjing, continuing their jade business. After the public-private partnership in 1956, Yuyuan was integrated into a local arts and crafts factory, preserving its techniques. Following reform and opening-up, Yuyuan was officially registered as a brand, upholding ancient methods while incorporating modern design, dedicated to spreading jade culture. The name Yuyuan signifies 'connecting through jade,' conveying blessings and goodwill.
“Yuyuan: Connecting Through Jade, Timeless Beauty.”
Signature Products
Selected Hetian jade, round and smooth, symbolizing peace and good fortune. (500-5000 RMB)
Jadeite carved into a lucky bean, symbolizing fertility and abundance. (1000-10000 RMB)
Warm white jade in a classic style, exuding elegance. (2000-20000 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Yuyuan inherits the Suzhou jade carving tradition, emphasizing material selection, design, carving, and polishing. Its craftsmanship blends the precision of the Southern school, featuring smooth lines and vivid forms. The brand adheres to traditional handcrafting while embracing modern aesthetics, giving each piece a classical charm with contemporary flair. With jade culture spanning 8,000 years in China, Yuyuan uses jade as a medium to spread the virtues of gentleness and resilience.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yuyuan founded?
Yuyuan was founded in null, originating in Jiangsu, Jiangsu, primarily in the Jewelry field.
What is the signature product of Yuyuan?
Its signature product is Hetian Jade Peace Amulet. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: