Yuyue
Time-Honored BrandYuyue · Zhejiang · Founded
Yuyue, a time-honored food brand from Zhejiang, is renowned for its traditional craftsmanship and premium quality. With a history tracing back to the Ming and Qing dynasties, it embodies the essence of Jiangnan cuisine, offering delicacies like soy-marinated duck and osmanthus cake, bridging heritage and modernity.
Brand Story
Originating in Zhejiang, the Yuyue brand, though its exact founding year remains unverified, traces its roots to the Ming and Qing dynasties. Local chronicles note that Zhejiang has long been a hub of commerce and food craftsmanship, with skills passed down through generations. The name 'Yuyue' evokes the legend of a carp leaping over the dragon gate, symbolizing good fortune and ambition. Initially a family workshop, Yuyue focused on traditional foods such as pickled vegetables and pastries, gaining local acclaim for its unique recipes and exquisite skills. In the early 20th century, Yuyue was officially registered, becoming a representative of Zhejiang's food industry. Through generations, its custodians have upheld ancient methods while integrating modern management, keeping the brand evergreen. Culturally, Yuyue carries the essence of Jiangnan cuisine, reflecting Zhejiang's pursuit of natural flavors and deep respect for craftsmanship. Today, Yuyue continues to honor its century-old flavors, serving as a bridge between history and modernity.
“[待核]”
Signature Products
Made from premium duck meat, crafted with traditional marinating techniques. Crispy skin, tender meat, and rich soy aroma. (50-100 RMB)
Made from glutinous rice and osmanthus flowers, soft and sticky, sweet but not cloying, with a delicate floral fragrance. (20-40 RMB)
Brewed using traditional methods, full-bodied with a long finish, ideal for accompanying meals or serving warm. (30-80 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Yuyue adheres to traditional methods, emphasizing the origin and seasonality of ingredients. Techniques include hand-made marinating, steaming, and fermentation, each step overseen by experienced masters. Its flavors blend the lightness and richness of Jiangnan cuisine, reflecting Zhejiang's dedication to authenticity. The brand also participates in local folk activities, preserving culinary heritage and serving as a vital sample for studying Zhejiang's food history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yuyue founded?
Yuyue was founded in null, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Yuyue?
Its signature product is Yuyue Soy-Marinated Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: