Zhang Fei
Time-Honored BrandZhang Fei · Sichuan · Founded
A Sichuan-based food brand named after the legendary Three Kingdoms general Zhang Fei, known for its traditional Sichuan flavors and rich cultural heritage. Specializing in braised delicacies and condiments, the brand combines ancient recipes with modern techniques to offer authentic tastes that embody the spirit of loyalty and the culinary artistry of Bashu.
Brand Story
The Zhang Fei brand originates from Sichuan, with its exact founding year yet to be determined. Rooted in the culture of the Three Kingdoms, particularly the legendary image of Zhang Fei in Shu, the brand is dedicated to preserving Sichuan's culinary traditions. Legend has it that Zhang Fei was not only a brave warrior but also a skilled cook, and his braising techniques were passed down among the people. Inspired by this tale, the brand's founders integrated modern food processing to create delicacies with cultural significance. Named directly after the historical figure, the brand aims to promote the spirit of loyalty and righteousness alongside Bashu's food culture. Its main products include braised meats and condiments, adhering to traditional recipes and using high-quality local ingredients, which have won the hearts of consumers. Blending history with commerce, the brand has become a representative of Sichuan-style cuisine.
Signature Products
Selected beef, braised to perfection, firm in texture, spicy and savory, ideal as a side dish or with drinks. (50-100 RMB per pack)
Assorted braised items such as braised duck and braised chicken feet, authentic in flavor, perfect for gifting. (150-300 RMB per box)
Made with beef chunks and chili, spicy and delicious, great for mixing with rice or noodles. (20-40 RMB per jar)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
The brand is deeply rooted in Three Kingdoms culture, with Zhang Fei's bold and loyal character resonating with the bold and spicy flavors of Sichuan cuisine. The production techniques follow traditional braising methods, emphasizing the balance of spices and precise heat control, reflecting the essence of Sichuan cuisine: 'Each dish has its own style, and a hundred dishes have a hundred flavors.' Additionally, the packaging design incorporates elements from the Three Kingdoms era, enhancing cultural recognition.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhang Fei founded?
Zhang Fei was founded in null, originating in Sichuan, Sichuan, primarily in the Food & Beverage field.
What is the signature product of Zhang Fei?
Its signature product is Zhang Fei Beef. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: