Zhaobin
Time-Honored BrandZhaobin · Shandong · Founded 1875
Zhaobin is a time-honored food brand from Shandong, with a history dating back to the Qing Dynasty. Known for its traditional pickles and pastries, the brand has been a local favorite for over a century, blending ancient craftsmanship with modern tastes.
Brand Story
Zhaobin brand originated in Shandong, with roots tracing back to the Qing Dynasty. According to local chronicles, the Zhao family ran a food business for generations, renowned for their unique techniques. During the Qianlong reign (1736-1795), ancestors of the Zhao family opened a workshop in Jinan, specializing in pastries and pickled vegetables. Their meticulous selection of ingredients and authentic flavors earned them a solid reputation. By the Guangxu reign (1875-1908), the Zhaobin brand was formally established, becoming a well-known local name. During the Republic era, the third-generation heir Zhao Dechang inherited the business, introduced modern management, expanded production, and sold products to neighboring provinces. After the founding of New China, Zhaobin responded to the public-private partnership and later became state-owned, yet traditional techniques were preserved. Following reform and opening-up, Zhaobin revived its time-honored status, adhering to ancient methods while incorporating modern tastes, becoming a representative of Shandong's food culture. The brand carries family memories and embodies the spirit of Shandong merchants—integrity and excellence—making it a vital symbol of Shandong's culinary heritage.
Signature Products
Made from fresh local vegetables, pickled in traditional jars, crisp and tender with rich soy aroma. (15-50 RMB)
Handmade with multiple layers, crispy and flaky, with various fillings, sweet but not greasy. (20-80 RMB)
Made from non-GMO soybeans, braised to perfection, chewy and flavorful, ideal as a side dish. (10-30 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Zhaobin preserves traditional Shandong food-making techniques, especially pickling and pastry baking, using natural ingredients and following ancient procedures. The process emphasizes seasonality and precise heat control, reflecting the Lu cuisine's pursuit of authentic flavors. Zhaobin's techniques have been listed as intangible cultural heritage of Shandong Province, serving as an important carrier of local food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhaobin founded?
Zhaobin was founded in 1875, originating in Shandong, Shandong, primarily in the Food & Beverage field.
What is the signature product of Zhaobin?
Its signature product is Zhaobin Pickled Vegetables. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: