Zhao Xiaochun
Time-Honored BrandZhao Xiaochun · Chongqing · Founded
Zhao Xiaochun, a time-honored brand from Chongqing, is renowned for its traditional food craftsmanship. With a history dating back to the Qing Dynasty, it has preserved ancient techniques and authentic flavors, embodying the culinary wisdom of the Bayu region and the resilient spirit of Chongqing people.
Brand Story
Zhao Xiaochun brand originates from Chongqing, with its roots tracing back to the Qing Dynasty (1644-1912). According to local records, the Zhao family operated a food workshop for generations, famous for unique recipes and handcrafted skills. In the late Qing and early Republic period, Mr. Zhao Xiaochun inherited the family business, refined the techniques, and improved the flavors, gradually forming the brand's prototype. During the War of Resistance against Japan, Chongqing served as the provisional capital, attracting a large population. Zhao Xiaochun's products gained wide popularity for their high quality, becoming a local specialty. After the founding of New China, the Zhao descendants adhered to traditional methods, preserving the essence of ancient craftsmanship. The brand culture integrates the culinary wisdom of Bayu, reflecting the simplicity and resilience of Chongqing people, and is an important symbol of local food culture. Although the official founding year is not confirmed, the brand carries a century of craftsmanship and regional memory, passed down through folk tales, adding a unique chapter to China's time-honored brands.
“[待核]”
Signature Products
Made from premium pork, traditionally cured and smoked, with a bright red color, rich aroma, and a perfect balance of fat and lean. Priced at 50-100 RMB per jin (500g).
Stuffed with secret spices, the sausage is firm in texture, spicy and savory with a lingering finish. Priced at 40-80 RMB per jin (500g).
Rich in soy sauce aroma, tender and melt-in-the-mouth, ideal as a side dish or with drinks. Priced at 60-120 RMB per jin (500g).
Stores & Addresses
Located in: Chongqing（重庆）
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Cultural Note
The production techniques of Zhao Xiaochun foods follow ancient methods, emphasizing ingredient selection and heat control. Processes such as curing, air-drying, and smoking are all done by hand, reflecting the rigor and wisdom of Bayu traditional food craftsmanship. The flavors are bold, featuring spicy, numbing, salty, and savory notes, adapted to Chongqing's humid climate. The brand's heritage emphasizes master-apprentice transmission of family skills, preserving original tastes, making it a living heritage of Chongqing's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhao Xiaochun founded?
Zhao Xiaochun was founded in null, originating in Chongqing, Chongqing, primarily in the Food & Beverage field.
What is the signature product of Zhao Xiaochun?
Its signature product is Zhao Xiaochun Cured Meat (Larou). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: