Zhengbei
Time-Honored BrandZhengbei · Inner Mongolia · Founded
Zhengbei, a time-honored brand from Inner Mongolia, crafts草原 flavors with traditional techniques, inheriting the essence of Chinese heritage. From air-dried beef jerky to rich milk skin and savory milk tea powder, Zhengbei brings the authentic taste of the grasslands to your table.
Brand Story
Zhengbei Food traces its roots to the Inner Mongolian grasslands, with a history dating back to the Qing Dynasty (1644-1912), when nomadic tribes already had traditions of making dairy products and dried meat. In the early 20th century, as Guihua (now Hohhot) prospered, local artisans began systematic production of dairy and meat goods, eventually establishing the brand 'Zhengbei,' meaning 'authentic northern flavor.' The founder, Mr. Zhang, integrated Mongolian dairy techniques with Han curing methods, defining the brand's unique character. Zhengbei witnessed the fusion of grassland culinary cultures, and its products were essential supplies for caravans, carrying the trade memories of the northern Silk Road. Today, Zhengbei adheres to traditional methods, becoming a symbol of Inner Mongolian food culture.
“[待核]”
Signature Products
Made from hind leg meat of grassland cattle, naturally air-dried and seasoned with secret spices. Chewy texture and rich meaty flavor. (50-100 RMB/250g)
A traditional Mongolian dairy product made by slow-boiling fresh milk, forming a thick layer of milk skin on top. Rich and creamy, can be eaten directly or added to milk tea. (30-60 RMB/500g)
Made from brick tea and fresh milk using traditional brewing techniques, then processed into powder. When brewed, it offers a savory and fragrant taste, full of grassland flavor. (20-40 RMB/400g)
Stores & Addresses
Located in: Inner Mongolia（内蒙古）
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Cultural Note
Zhengbei's techniques blend Mongolian dairy craftsmanship with Han curing methods, including natural air-drying and low-temperature fermentation, emphasizing purity and handcraft. Its cultural significance lies in preserving the living memory of nomadic grassland cuisine and showcasing the exchange and fusion of multi-ethnic food cultures.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhengbei founded?
Zhengbei was founded in null, originating in Inner Mongolia, Inner Mongolia, primarily in the Food & Beverage field.
What is the signature product of Zhengbei?
Its signature product is Zhengbei Air-Dried Beef Jerky. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: