Zhengdao
Time-Honored BrandZhengdao · Henan · Founded
Zhengdao is a time-honored food brand from Henan, China, dedicated to preserving the culinary heritage of the Central Plains. Known for its traditional pastries crafted with care and authenticity, the brand upholds a legacy of quality and taste that has earned it a loyal following, even as its exact founding year remains a subject of historical inquiry.
Brand Story
Zhengdao traces its roots to Henan, a region rich in agricultural bounty and culinary tradition. According to legend, during the Qianlong reign of the Qing Dynasty (1736-1795), a pastry shop named 'Zhengdao' operated in Kaifeng Prefecture, renowned for its traditional Chinese cakes. The owner, surnamed Li, was affectionately called 'Li Zhengdao' for his adherence to three principles: 'zheng xin' (upright heart), 'zheng liao' (quality ingredients), and 'zheng yi' (masterful craftsmanship). After his passing, the techniques were passed down through generations, though the brand eventually faded. In the 1980s, descendants revived the trademark, blending traditional methods with modern processes to continue the legacy. Today, Zhengdao's pastries are not just food but cultural symbols, embodying the memory and aspirations of the people of Henan.
“Zhengdao Taste, Heritage of a Hundred Years”
Signature Products
Crispy on the outside, sweet on the inside, made with traditional techniques. A classic Central Plains snack. (20-50 RMB/box)
Coated with honey, soft and sticky, sweet but not cloying, with strong local characteristics. (15-40 RMB/jin)
Infused with osmanthus flowers, fragrant, soft, and delicate. A seasonal treat for autumn. (25-60 RMB/box)
Stores & Addresses
Located in: Henan（河南）
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Cultural Note
Zhengdao's pastry-making techniques follow ancient methods, emphasizing ingredient selection and precise heat control. The philosophy of 'zheng xin, zheng liao, zheng yi' reflects the essence of Central Plains culinary culture. By combining handcrafted traditions with modern hygiene standards, the brand preserves time-honored flavors, serving as a microcosm of Henan's food heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhengdao founded?
Zhengdao was founded in null, originating in Henan, Henan, primarily in the Food & Beverage field.
What is the signature product of Zhengdao?
Its signature product is Zhengdao Crispy Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: