Zhenglongzhai
Time-Honored BrandZhenglongzhai · Beijing · Founded
Zhenglongzhai is a time-honored Beijing pastry brand, renowned for its traditional Jing-style snacks and authentic flavors. With a history dating back to the Qing Dynasty, it preserves classic techniques and offers delicacies like Suzhou-style cakes, ox-tongue pastry, and date paste cakes, embodying the essence of old Beijing culinary culture.
Brand Story
Zhenglongzhai, originating in Beijing, traces its roots to the mid-to-late Qing Dynasty (around 1800 AD), when the city's commercial prosperity fueled a thriving pastry industry. The brand name signifies 'upright and prosperous,' reflecting the founders' commitment to integrity and business success. Specializing in Jing-style pastries, Zhenglongzhai excelled in techniques like flaky crust (su pi) and mixed sugar (hun tang). With meticulous ingredient selection and fine craftsmanship, its treats became favorites among Beijing residents, essential for festivals and weddings. Through generations, the brand has upheld traditional handmade methods, preserving the unique flavors of Beijing-style snacks. More than just food, Zhenglongzhai's products carry the memories and emotions of old Beijing, holding deep cultural significance as a representative of the city's culinary heritage.
“[待核]”
Signature Products
A traditional gift box of Jing-style pastries, featuring eight varieties of flaky pastries with different shapes and fillings, symbolizing good fortune.
A savory flaky pastry shaped like an ox tongue, with a crisp crust and savory filling. A classic Zhenglongzhai product.
A flaky pastry filled with sweet date paste, not overly sugary, with a rich jujube aroma. A favorite among old Beijingers.
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Zhenglongzhai's pastry-making follows the traditions of Jing-style snacks, emphasizing ingredient quality and precise baking. Each pastry is hand-wrapped to achieve a flaky, melt-in-the-mouth texture. The craft embodies the essence of northern Chinese cuisine and reflects Beijingers' pursuit of refined living.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhenglongzhai founded?
Zhenglongzhai was founded in null, originating in Beijing, Beijing, primarily in the Food & Beverage field.
What is the signature product of Zhenglongzhai?
Its signature product is Jing Ba Jian (Eight Pieces). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: