Zhen Yuantong
Time-Honored BrandZhen Yuantong · Zhejiang · Founded 1840
Zhen Yuantong, a century-old tea snack shop in Huzhou, Zhejiang, is renowned for its rose crispy sugar, spiced peach slices, and cowhide candy, embodying the essence of Jiangnan pastry culture.
Brand Story
Founded in 1840 during the Qing Dynasty's Daoguang era by Shen Zhenyuan in Linghu Town, Huzhou, Zhen Yuantong began as a tea snack shop. Later, his son Shen Jiahe expanded the business, earning a reputation for quality and integrity. The name 'Zhen Yuantong' means 'shaking the distance with unity and virtue,' reflecting the founder's commitment to reputation and solidarity. The shop's products blend traditional Jiangnan pastry techniques with meticulous ingredient selection and exquisite craftsmanship. Its signature items—rose crispy sugar, spiced peach slices, and cowhide candy—are beloved by locals and often given as gifts. Zhen Yuantong has witnessed Huzhou's modern commercial development, and its pastry-making skills represent an important part of Jiangnan culinary culture.
Signature Products
Made with sesame, sugar, and rose petals, this sweet and crispy treat is fragrant with floral notes—a classic of Zhen Yuantong. (Approx. 20-40 RMB/box)
Crafted with walnut kernels and sesame, seasoned with salt and pepper, offering a balanced savory-sweet taste and a crispy texture with a lingering finish. (Approx. 15-30 RMB/box)
Made from maltose and sesame, this chewy and soft candy is sweet but not cloying—a traditional snack. (Approx. 10-25 RMB/bag)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Zhen Yuantong's pastry-making techniques inherit the traditional Jiangnan tea snack craft, emphasizing premium ingredients and handmade production, reflecting the refinement of Huzhou's local cuisine. Its products are not only daily tea accompaniments but also used in festive rituals, carrying local folk memories.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhen Yuantong founded?
Zhen Yuantong was founded in 1840, originating in Zhejiang, Zhejiang, primarily in the Food & Beverage field.
What is the signature product of Zhen Yuantong?
Its signature product is Rose Crispy Sugar. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: