Zhiweiguan
Time-Honored BrandZhiweiguan · Zhejiang · Founded 1913
Founded in 1913, Zhiweiguan is a century-old culinary landmark in Hangzhou, renowned for its authentic Hangzhou cuisine and delicate dim sum. With a legacy of preserving traditional flavors, it embodies the essence of Jiangnan food culture, offering dishes like xiaolongbao and mao'erduo that have delighted locals and visitors alike.
Brand Story
Zhiweiguan was established in 1913 (the second year of the Republic of China) by Zhang Yunpeng, a native of Shaoxing, who started as a wonton stall on Hubin Road in Hangzhou and later expanded into a full-fledged restaurant. The name, derived from the phrase 'Zhiwei tingche, wenxiang xiama' (stop the carriage for the taste, dismount for the aroma), reflects the irresistible allure of its cuisine. Specializing in Hangzhou-style dishes and traditional snacks such as xiaolongbao (soup dumplings) and mao'erduo (cat-ear shaped noodles), Zhiweiguan quickly won the hearts of locals. Over the past century, it has upheld traditional techniques while embracing modern innovation, becoming a symbol of Hangzhou's culinary heritage. Its evolution mirrors the city's modern food history, making it a vital carrier of Jiangnan gastronomic culture.
“Stop for the taste, dismount for the aroma”
Signature Products
Thin-skinned soup dumplings with juicy pork filling, a signature delicacy. (20-30 RMB per steamer)
Noodle pieces shaped like cat ears, served with shrimp and ham in a savory broth. (15-25 RMB per bowl)
Glossy red-braised pork belly, tender and melt-in-the-mouth, a classic Hangzhou dish. (50-80 RMB per serving)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Zhiweiguan adheres to traditional Hangzhou cooking techniques, such as hand-kneading dough and slow-simmered broths, emphasizing the natural flavors of ingredients. Its dim sum, crafted with precision, reflects the aesthetic of Jiangnan cuisine. Actively involved in intangible cultural heritage preservation, Zhiweiguan is a key symbol of Hangzhou's food culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhiweiguan founded?
Zhiweiguan was founded in 1913, originating in Zhejiang, Zhejiang, primarily in the Dining field.
What is the signature product of Zhiweiguan?
Its signature product is Pork Xiaolongbao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: