Zhongjie Bingdian Cheng
Time-Honored BrandZhongjie Bingdian Cheng · Liaoning · Founded 1946
Founded in 1946 in Shenyang, Zhongjie Bingdian Cheng is a time-honored Chinese brand renowned for its traditional ice treats. With a legacy of handcrafted techniques and quality ingredients, it has become a cultural icon of Northeast China, preserving the authentic taste of Shenyang for generations.
Brand Story
Zhongjie Bingdian Cheng originated in 1946 in Shenyang, during the Republic of China era, when founder Zhu Yuanhong established a small ice pop shop on Zhongjie Street, initially named 'Zhongjie Ice Pop Shop'. At that time, Shenyang, as a major city in the Northeast, was commercially vibrant with growing demand for cold treats. Zhu's strict selection of ingredients and unique handcrafted methods quickly earned a stellar reputation. In 1956, following the public-private partnership movement, the shop was renamed 'Zhongjie Bingdian Cheng' and became a state-owned enterprise, gradually developing a range of classic ice products. Known for their authentic ingredients and rich flavors, items like 'Zhongjie Daguo' became a summer staple for generations of Shenyang residents. More than just an ice cream shop, Zhongjie Bingdian Cheng is a witness to the city's transformation, carrying the collective memories and local cultural identity of its people. Its craft, passed down through generations, blends regional characteristics with modern innovation, embodying the resilience and vitality of a Chinese time-honored brand in the modern era.
“Zhongjie Ice Treats, the Taste of Shenyang”
Signature Products
A classic creamy ice pop with rich milk flavor and a smooth, dense texture, evoking childhood memories for Shenyang locals. (5-15 RMB)
A traditional fruit ice pop that is refreshing and thirst-quenching, made with time-honored methods for a pure fruit taste. (3-8 RMB)
Handcrafted ice cream scoops available in multiple flavors, featuring a delicate texture that melts in your mouth. (10-30 RMB)
Stores & Addresses
Located in: Liaoning（辽宁）
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Cultural Note
Zhongjie Bingdian Cheng adheres to traditional handcrafted methods, using fresh milk and fruits without preservatives. The craft emphasizes precise ingredient ratios and freezing techniques to ensure a smooth texture and natural flavor. The brand integrates Northeast regional culture, combining ice treats with local customs, making it a part of Shenyang's summer culture. Additionally, the company focuses on skill inheritance, nurturing a new generation of artisans to keep the classic flavors alive.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhongjie Bingdian Cheng founded?
Zhongjie Bingdian Cheng was founded in 1946, originating in Liaoning, Liaoning, primarily in the Food & Beverage field.
What is the signature product of Zhongjie Bingdian Cheng?
Its signature product is Zhongjie Daguo. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: