Zhongya
Time-Honored BrandZhongya · Shandong · Founded
Zhongya is a health brand from Shandong, rooted in the rich traditional Chinese medicine culture of the Qilu region. Though its exact founding year awaits official verification, it is dedicated to the inheritance and innovation of Chinese medicine, serving public health with integrity and quality.
Brand Story
Zhongya traces its origins to Shandong, a province renowned for its profound heritage in traditional Chinese medicine, home to legendary physicians like Bian Que and Cang Gong. While the exact founding year remains unverified, the brand's development is closely tied to the region's time-honored pharmaceutical industry. Adhering to the principles of 'integrity first, quality foremost,' Zhongya integrates modern technology with traditional wisdom to serve public health. The name 'Zhongya' signifies balance, harmony, and a commitment to societal well-being, reflecting the responsibility of medical practitioners. Over the centuries, Zhongya has witnessed the evolution of Shandong's pharmaceutical sector, from traditional apothecaries to modern enterprises, always upholding quality and compassion. Its cultural significance lies in preserving the essence of Qilu medicine and advancing health causes, making it a notable brand among China's time-honored enterprises.
“[待核]”
Signature Products
Made with traditional techniques, this gelatin nourishes blood and yin, representing Shandong's authentic medicinal ingredients. (200-800 RMB)
A classic formula that nourishes yin and tonifies the kidneys, suitable for symptoms of kidney yin deficiency. (30-100 RMB)
Dispels wind-cold and clears heat, used for common symptoms of wind-cold colds. (15-50 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Rooted in Shandong's traditional Chinese medicine culture, Zhongya follows ancient preparation methods, emphasizing the authenticity of medicinal materials and meticulous craftsmanship. The brand upholds the concept of 'medicine and food share the same origin,' integrating Qilu wellness wisdom with modern quality control to ensure product safety. Its cultural value lies in promoting traditional Chinese medicine and encouraging healthy lifestyles.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhongya founded?
Zhongya was founded in null, originating in Shandong, Shandong, primarily in the Healthcare field.
What is the signature product of Zhongya?
Its signature product is Zhongya Donkey-Hide Gelatin (Ejiao). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: