Zhu Yangxin
Time-Honored BrandZhu Yangxin · Zhejiang · Founded 1573
Zhu Yangxin is a time-honored Zhejiang brand specializing in traditional medicated plasters, renowned for its time-tested craftsmanship and deep roots in Chinese medicine. Since 1573, it has been dedicated to producing effective plasters for pain relief, embodying the wisdom of centuries-old pharmaceutical traditions.
Brand Story
The history of Zhu Yangxin plasters dates back to the Ming Dynasty. Founder Zhu Yangxin (1573-1620, during the Wanli reign) opened an apothecary in Hangzhou, Zhejiang, focusing on the art of plaster-making. His formulas combined multiple Chinese herbs, crafted through traditional methods of hand-boiling and spreading, yielding remarkable results, especially for injuries, falls, and rheumatic pain. The Zhu family has passed down this craft through generations, adhering to ancient methods while incorporating clinical improvements, ensuring the brand's continuity. Zhu Yangxin plasters are not only a testament to the intelligence of Chinese medicine but also reflect the unique value of Jiangnan's traditional pharmaceutical techniques. The craft has been inscribed on the intangible cultural heritage list, making it a representative brand among China's time-honored enterprises.
“[待核]”
Signature Products
Classic topical plaster for relieving muscle soreness and joint pain. (20-50 RMB)
Dispels wind-dampness, activates blood circulation, and alleviates pain; suitable for rheumatic arthritis. (15-40 RMB)
Contains musk for potent analgesic effects; used for injuries, falls, and bone pain. (30-60 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
The craft of Zhu Yangxin plasters follows traditional procedures, including herb processing, boiling, and spreading, with an emphasis on controlling 'fire intensity' (huohou) and 'maturity' (laonen). Its cultural value lies in preserving pharmaceutical expertise since the Ming Dynasty, integrating regional medical characteristics, and embodying the advantages of Chinese medicine: simplicity, convenience, efficacy, and affordability. It serves as an important carrier of Zhejiang's traditional medical culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhu Yangxin founded?
Zhu Yangxin was founded in 1573, originating in Zhejiang, Zhejiang, primarily in the Healthcare field.
What is the signature product of Zhu Yangxin?
Its signature product is Zhu Yangxin Dog-Skin Plaster. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: