News
Focused on rejuvenation, collabs, global expansion, heritage and capitalization of legacy brands. We publish original analysis with attributed sources, helping you read the new stories of century-old brands.
Mid-Autumn Mooncake Battle: Time-Honored Bakeries vs. Trendy Newcomers, Who Will Win?
Every Mid-Autumn Festival, time-honored bakeries and trendy online bakeries compete for the mooncake market. This article compares their strengths and weaknesses, and offers recommendations for different groups.
Read →The Time-Honored Brand Collaboration Craze: What Did Those Viral 'National Brand CPs' Get Right?
White Rabbit perfume, Liushen floral water cocktail, Palace Museum × time-honored brand gift boxes... Collaborations have become the standard for time-honored brands to break out. This article summarizes three commonalities of high-converting collaborations.
Read →Digital Transformation of Time-Honored Brands: Livestreaming, Mini-Programs, and Private Traffic—Who's Running Fastest?
Warrior (Hui Li) revived through private traffic, while Bee & Flower (Feng Hua) made a comeback via livestreaming. For time-honored brands, digitalization isn't about installing systems but rebuilding the 'people-goods-scene' framework. This article examines three typical cases.
Read →Rejuvenating Time-Honored Brands: From Tongrentang Coffee to Moutai Collaborations, How Century-Old Brands Break Out of Their Shell
As Tongrentang opens herbal coffee shops and Moutai partners with Luckin, century-old brands are winning over young consumers with a sense of contrast. This article breaks down three real paths to rejuvenation for time-honored brands.
Read →Dragon Boat Festival Zongzi Guide: Salty in the South, Sweet in the North, How to Choose Time-Honored Brands
As the Dragon Boat Festival approaches, how to choose among salted egg yolk pork zongzi, sweet red bean paste zongzi, and plain white rice zongzi? Here's a buying guide based on taste and region.
Read →Time-Honored Brands Going Global: These Century-Old Names Are Quietly Winning Over Overseas Markets
From Pien Tze Huang to Wang Zhihe, China's time-honored brands are leveraging cross-border e-commerce and cultural export to reach the world. This article highlights the categories of heritage brands that are making notable strides abroad.
Read →The Oldest China Time-Honored Brands: Which Ones Really Date Back to the Ming and Qing Dynasties?
Liubiju, Zhang Xiaoquan, Chen Liji, Wang Laoji... Which time-honored brands truly have 400-500 years of history? We rank them by verifiable founding years.
Read →Time-Honored Brands in Intangible Cultural Heritage: When 'Old Crafts' Meet 'New China-Chic'
Many time-honored Chinese brands are themselves carriers of intangible cultural heritage. Intangible heritage is not a specimen in a museum; it is re-entering daily life through the China-Chic trend.
Read →The Road to Listing for Time-Honored Brands: Century-Old Names Entering the Capital Market
Kweichow Moutai, Wuliangye, Pien Tze Huang, Haitian Flavoring... How do time-honored brands perform in the capital market? This article explores the logic and insights behind their listings.
Read →Revival of Time-Honored Brands: Why Are Young People 'Chasing Old'?
Behind the resurgence of Bee & Flower, Yumeijing, and Pechoin lies a shift in young consumers' mindset. This article analyzes the three layers of psychology behind the 'chasing old' phenomenon.
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