Airuipai
Time-Honored BrandAiruipai · Shandong · Founded
Airuipai, a time-honored brand from Shandong, blends traditional craftsmanship with modern innovation to carry forward the essence of Qilu culture. Rooted in local heritage, it offers handmade sauces, Ejiao糕, and pancakes, embodying the spirit of benevolence and integrity.
Brand Story
Airuipai originates from Shandong, with roots tracing back to the Ming and Qing dynasties. According to local records, Shandong has long been a hub of commerce and handicrafts. The brand's predecessor was likely a small workshop renowned for its exquisite skills. During the Qing dynasty, the Grand Canal's prosperity turned Shandong into a distribution center for goods from north and south, allowing Airuipai to expand and sell products far and wide. The name 'Airuipai' means 'loving the people, blessing the world, and passing on craftsmanship,' reflecting Confucian values of benevolence and integrity. In modern times, Airuipai has embraced modern management while preserving core handmade techniques to ensure authentic quality. Its products carry the memories of Shandong's people and are an integral part of China's time-honored brand culture.
“Airuipai: Craftsmanship passed down, blessings for all households.”
Signature Products
Made with premium soybeans and traditional fermentation, this sauce is rich in aroma with a lingering aftertaste. (30-80 RMB)
Crafted from authentic donkey-hide gelatin, supplemented with walnuts and sesame, this nourishing treat is smooth and rich in flavor. (100-300 RMB)
A Shandong specialty multigrain pancake, thin, crispy, and fragrant, made from coarse grains for a healthy and delicious snack. (10-25 RMB)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
Airuipai's techniques integrate traditional Shandong folk food processing wisdom, adhering to the principles of 'careful selection, strict process, and authentic taste.' Its handmade sauces are naturally sun-brewed, Ejiao糕 follows ancient boiling methods, and pancakes are made using the traditional摊制 technique from central Shandong. These crafts preserve local flavors and embody the profound culinary culture of Qilu.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Airuipai founded?
Airuipai was founded in null, originating in Shandong, Shandong, primarily in the Other field.
What is the signature product of Airuipai?
Its signature product is Ruipai Handmade Sauce. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: