White Cat
Time-Honored BrandWhite Cat · Shanghai · Founded 1959
White Cat is a household cleaning brand under Shanghai Jahwa, renowned for its quality detergents and cleaning products. Since 1959, it has been a trusted name in Chinese homes, carrying the memories of generations with its iconic feline logo and commitment to cleanliness.
Brand Story
White Cat traces its roots to Shanghai Jahwa, whose predecessor, Guang Sheng Hang, was founded in 1898 during the Qing Dynasty. In 1959, Shanghai Jahwa launched China's first laundry powder, naming it 'White Cat' to symbolize purity and cleanliness. The brand quickly captured the market with its superior products, becoming a household name. After the reform and opening-up, White Cat continued to innovate, introducing dishwashing liquid, liquid detergent, and more, accompanying the changing lives of Chinese families. Its name and image are deeply ingrained in the public consciousness, making it an icon of China's national daily chemical industry.
Signature Products
A classic kitchen cleaner with strong degreasing power and moderate foam, an essential for every household. (5-15 RMB)
Highly effective in stain removal, suitable for cotton and linen fabrics, and was a staple for early Chinese households. (10-30 RMB)
A gentle formula that rinses easily, suitable for both machine and hand washing, meeting the needs of modern families. (15-40 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
White Cat embodies the development of China's daily chemical industry from scratch. Its products have accompanied several generations, carrying collective memories. The brand emphasizes quality and innovation, blending traditional craftsmanship with modern technology to create a unique cleaning culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was White Cat founded?
White Cat was founded in 1959, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of White Cat?
Its signature product is White Cat Dishwashing Liquid. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: