Baixiang
Time-Honored BrandBaixiang · Jiangsu · Founded
Baixiang, a time-honored brand from Jiangsu, is renowned for its traditional craftsmanship. Its origins are believed to date back to the Qing Dynasty (1644-1912), though official records are yet to be confirmed. The brand name, meaning 'White Elephant,' symbolizes auspiciousness and strength, reflecting the cultural aspirations of the region.
Brand Story
Baixiang, originating from Jiangsu, is a brand steeped in local history. While its exact founding year remains unverified, local historical records suggest it may have emerged during the Qing Dynasty (1644-1912). According to legend, the brand was established by local artisans who were celebrated for their exquisite skills and unique formulas, earning the affection of the people. The name 'Baixiang' (White Elephant) embodies auspiciousness and strength, reflecting the traditional Chinese yearning for a better life. Over time, Baixiang grew to become a representative brand in Jiangsu. However, due to historical changes, the detailed trajectory of its development and key figures have been lost to time, leaving only fragments of its former glory. The cultural significance of Baixiang lies in its preservation of local traditional crafts, making it an integral part of China's time-honored brand heritage.
Signature Products
Handcrafted using traditional techniques, reflecting local cultural characteristics. (Price range to be confirmed)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Baixiang's traditional techniques are rooted in folk craftsmanship, emphasizing meticulous handwork and material selection, showcasing the profound cultural heritage of Jiangsu. Though not extensively documented, these techniques are believed to be closely tied to local folk customs, serving as an important carrier of regional culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Baixiang founded?
Baixiang was founded in null, originating in Jiangsu, Jiangsu, primarily in the Other field.
What is the signature product of Baixiang?
Its signature product is Baixiang Traditional Handicrafts. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: