Baixiang
Time-Honored BrandBaixiang · Yunnan · Founded
Baixiang, a time-honored Yunnan brand, crafts traditional foods using time-tested techniques, embodying the region's rich culinary heritage and cultural memory.
Brand Story
Baixiang was born in Yunnan, a province renowned for its abundant natural resources and diverse food culture. Although the exact founding year remains unverified, historical records suggest that the brand has deep roots in local traditions. The name 'Baixiang' (white elephant) symbolizes auspiciousness and echoes Yunnan's deep connection with elephants, reflecting a philosophy of harmony between humans and nature. Over the years, Baixiang has integrated the culinary wisdom of various ethnic groups, creating distinctive flavors that stand out. While its precise origin is unclear, its products have been cherished by locals for generations, witnessing the evolution of Yunnan's modern food industry. Baixiang remains committed to blending tradition with innovation, serving as a flavorful bridge between the past and the present.
“[待核]”
Signature Products
Made with Xuanwei ham from Yunnan and a flaky traditional crust, this sweet-and-savory treat is a classic of Dian-style mooncakes. (Approx. 50-150 RMB per box)
Stuffed with fresh rose petals and wrapped in a crisp pastry, this cake bursts with floral aroma, showcasing Yunnan's signature flavors. (Approx. 30-80 RMB per box)
Crafted from natural tamarind, this soft and chewy snack offers a sweet-and-sour taste that whets the appetite, a traditional Yunnan treat. (Approx. 10-30 RMB per bag)
Stores & Addresses
Located in: Yunnan（云南）
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Cultural Note
Baixiang's craft preserves traditional Yunnan folk food processing methods, emphasizing the natural taste of ingredients, with some steps still done by hand. Its products are closely tied to local festivals and tea culture, reflecting the simplicity and craftsmanship of regional cuisine.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Baixiang founded?
Baixiang was founded in null, originating in Yunnan, Yunnan, primarily in the Food & Beverage field.
What is the signature product of Baixiang?
Its signature product is Baixiang Yunnan Ham Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: