Baizhaoji
Time-Honored BrandBaizhaoji · Anhui · Founded 1890
A century-old pastry brand from Anqing, Anhui, renowned for traditional craftsmanship and local flavors, preserving the culinary heritage of Huizhou.
Brand Story
Founded in the late Qing Dynasty (c. 1890s) by the Bai family in Anqing, Anhui, Baizhaoji began as a small neighborhood workshop specializing in crispy sugar and pastries. Founder Bai Zhaogong (name awaiting verification) excelled in sugar artistry, blending local Huizhou recipes to create signature treats like Osmanthus Crisp Sugar. Known for meticulous ingredient selection and delicate texture, the brand gained a loyal following. During the late Qing and early Republic era, Baizhaoji expanded alongside Anqing's commercial prosperity, becoming an essential gift for local festivals and ceremonies. The shop temporarily closed during the War of Resistance but was later revived by descendants, preserving its traditional techniques. Baizhaoji not only represents Anqing's local flavors but also bears witness to Huizhou merchant culture and culinary exchanges along the Yangtze River. Its craftsmanship has been listed as Anhui Provincial Intangible Cultural Heritage (year pending verification), serving as an important sample for studying modern Anhui food industry and folk customs.
Signature Products
Made with sesame, osmanthus, and maltose, this crispy and sweet treat melts in your mouth. A century-old classic. (Approx. 20-40 RMB/box)
Made primarily from black sesame, this pastry is rich, smooth, and subtly sweet, with nourishing benefits. (Approx. 15-30 RMB/box)
Traditionally steamed, this cake offers a delicate bean aroma and a soft, dense texture, perfect for summer refreshment. (Approx. 10-25 RMB/box)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Baizhaoji adheres to handmade sugar-making, employing ancient methods such as stir-frying, boiling, pulling, and cutting, with a focus on natural ingredients. Its techniques are passed down through family and apprenticeship, preserving Huizhou pastry characteristics like low sweetness, rich aroma, and distinct layers. The products are closely tied to local wedding and festival customs, making Baizhaoji a vital carrier of Anqing's culinary culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Baizhaoji founded?
Baizhaoji was founded in 1890, originating in Anhui, Anhui, primarily in the Food & Beverage field.
What is the signature product of Baizhaoji?
Its signature product is Osmanthus Crisp Sugar. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: