Bingfeng
Time-Honored BrandBingfeng · Shaanxi · Founded
Bingfeng is a beloved soda brand from Xi'an, Shaanxi, famous for its orange-flavored soda. It has been a part of local life for generations, symbolizing the city's food culture and evoking nostalgic memories.
Brand Story
Bingfeng soda was born in the 1950s, with its exact founding year unverified. In 1953, the Xi'an Food Factory began producing soda and later registered the trademark 'Bingfeng'. During the early years of the People's Republic, Xi'an, as a key city in the northwest, saw gradual development in its food industry. Bingfeng's unique orange flavor and fizzy texture quickly won over the market, becoming the go-to drink for Xi'an residents to beat the heat. After the reform and opening-up, Bingfeng became a staple alongside local snacks like liangpi (cold noodles) and roujiamo (Chinese hamburger), forming the 'Sanqin Set Meal' culture. In the 21st century, Bingfeng has held its ground in the competitive beverage market, introducing canned versions after 2010 to expand nationwide. More than just a drink, Bingfeng is a carrier of Xi'an's urban memory, witnessing over half a century of social change.
“[待核]”
Signature Products
Classic orange flavor with lively bubbles, preserved in a glass bottle for that traditional taste. An iconic drink on the streets of Xi'an. (3-5 RMB)
Portable can that continues the classic orange flavor, easy to carry and store, suitable for home and food service. (3-6 RMB)
Brewed with dark plums and other ingredients, this sweet-and-sour drink is perfect for summer, especially paired with hotpot or barbecue. (4-8 RMB)
Stores & Addresses
Located in: Shaanxi（陕西）
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Cultural Note
Bingfeng's production adheres to a traditional recipe, using white sugar and natural flavors to maintain an authentic orange taste. Its glass bottles are returnable, reflecting an eco-friendly approach. Deeply integrated with Xi'an's food culture, Bingfeng is an essential part of the 'Sanqin Set Meal', embodying local sentiment.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Bingfeng founded?
Bingfeng was founded in null, originating in Shaanxi, Shaanxi, primarily in the Other field.
What is the signature product of Bingfeng?
Its signature product is Bingfeng Orange Soda (Glass Bottle). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: