Binhe
Time-Honored BrandBinhe · Gansu · Founded
Binhe is a renowned liquor brand from Gansu Province, inheriting the ancient brewing techniques of the Longyuan region and embodying the rich wine culture of the Silk Road. Crafted with local grains and snowmelt from the Qilian Mountains, Binhe spirits offer a robust and mellow taste, representing the resilience and vitality of Northwest China's liquor industry.
Brand Story
Binhe's roots trace back to the ancient brewing traditions of the Silk Road in Gansu Province. Located along the upper Yellow River, Gansu has been a center of winemaking since antiquity, with the Han Dynasty's 'Jiuquan' (Wine Spring) and Tang poet Wang Han's famous verse about 'luminous wine in jade cups' attesting to its legacy. Binhe is deeply rooted in this heritage, combining the finest grains from the Hexi Corridor with snowmelt from the Qilian Mountains to create a distinctive style. Though the brand lacks a specific founding year, it draws on Gansu's profound wine culture to revive regional fame. The brewing process honors tradition while embracing innovation, using local sorghum and wheat through solid-state fermentation and extended aging, resulting in a full-bodied, lingering flavor. The name 'Binhe' means 'by the Yellow River,' reflecting both its geographical advantage and inclusive spirit. Today, Binhe stands as a cultural icon and quality benchmark, embodying the tenacity and dynamism of Northwest China's liquor industry.
“[待核]”
Signature Products
Crafted from nine types of grains, this premium liquor offers a mellow body and harmonious aroma, representing the brand's high-end range. (200-500 RMB)
Made from selected Longyuan grains using traditional techniques, this spirit is sweet, clean, and smooth, ideal for daily consumption. (80-200 RMB)
A strong-aroma baijiu with rich cellar fragrance and a soft entry, offering great value for money. (50-150 RMB)
Stores & Addresses
Located in: Gansu（甘肃）
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Cultural Note
Binhe's brewing technique follows Gansu's traditional solid-state fermentation, emphasizing 'continuous grain addition and mixed steaming,' enhanced by modern technology. Its cultural essence reflects the Silk Road's mercantile spirit, blending agrarian and nomadic traditions, with a bold yet refined character.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Binhe founded?
Binhe was founded in null, originating in Gansu, Gansu, primarily in the Liquor & Spirits field.
What is the signature product of Binhe?
Its signature product is Binhe Jiuliangye. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: